Own and grow Tektronix customers across Ireland and Northern Ireland by driving regional sales, developing new and existing accounts, conducting customer visits and presentations, supporting distribution channels, managing the sales funnel and forecast, and leveraging CRM. The role requires collaboration with applications, business development, marketing, and distribution teams to qualify customer needs, build value propositions, expand market penetration, and secure growth across Tektronix, Keithley, and Elektro Automatik product lines.