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Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead end-to-end paid performance marketing across Google and Meta channels. Plan, launch, optimise and report campaigns, implement tracking (GA4, GTM, CAPI), run A/B tests, collaborate cross-functionally, and identify new acquisition channels to improve ROI and growth.

Lead global performance marketing across paid digital channels, owning strategy, campaign planning, optimization, measurement, and reporting. Drive customer acquisition, revenue growth, tracking and attribution (GA4, GTM, CAPI), manage channels (Google, Meta, affiliate, programmatic), mentor a marketing team, and collaborate cross-functionally to improve ROAS, CPA, LTV and marketing efficiency.

The role involves managing the global marketing strategy for PAYG phones, focusing on brand positioning, demand generation, and cross-functional collaboration across multiple markets.