Create short- and long-form AI-generated educational and entertainment content for Instagram, TikTok, and YouTube. Rapidly test content hypotheses, analyze performance, research trends and competitors, and iterate on hooks, storytelling, and editing. Collaborate with the product team and continually experiment with AI image/video generation and editing tools.

Lead development, testing, and scaling of creative concepts across paid social (Meta, TikTok). Run creative/competitive analysis, analyze ad performance (CTR, CPA, CPM, ROAS), brief designers, iterate on winning tests, and collaborate with product, analytics, and content teams to grow acquisition and funnels.