Manage a designated territory by acquiring new customers, maintaining existing accounts, and maximizing equipment and service revenue. Responsibilities include developing territory business plans, using CRM tools, creating sector sales strategies, leveraging marketing and financing options, coordinating customer service, identifying decision-makers, managing opportunities, and closing sales. The role requires capital equipment sales experience, territory management skills, strong customer relationship abilities, planning, organization, analysis, and problem-solving.

Sell new and used Caterpillar machinery, attachments, and service packages through outbound calls and inbound lead conversion. Engage customers at the regional branch, manage CRM and machine data, promote campaigns and events, qualify opportunities, meet revenue and appointment targets, and collaborate with field sales and financial services teams to ensure smooth transactions and customer satisfaction.