Own end-to-end go-to-market execution, including offer development, positioning, landing pages, paid advertising, outbound campaigns, email sequences, lead generation, experimentation, and funnel analysis. Use AI tools and automation to scale marketing systems, drive sales and business development, improve product-market fit, manage customer relationships, and productize services globally. The role works closely with company co-founders and offers potential equity or revenue participation.

Drive eCommerce growth through lifecycle marketing, customer retention, LTV improvement, digital acquisition, paid advertising, and personalized email and SMS journeys. Manage marketing technology integrations, deliverability, A/B testing, analytics, and campaign optimization. Translate business goals into lifecycle roadmaps, present actionable insights to clients, resolve technical issues, and review junior team members’ work for quality and effectiveness.