Lead marketing strategy and execution for Fever experiences and original events. Develop performance digital campaigns across paid social channels, collaborate with Growth Marketing to analyze results and identify opportunities, and coordinate with Sales, Media, CRM, Design, and Content teams to deliver campaigns that increase audience engagement, visibility, and sales.

Lead end-to-end marketing strategy and P&L for a portfolio of global entertainment experiences. Plan and execute multi-channel paid campaigns (Meta, Google, TikTok), coordinate cross-functional teams, optimize large-scale budgets, and use advanced data insights, forecasting, and testing to drive demand, regional growth, and high ROI. Role is Madrid-based with stakeholder and partner leadership responsibilities.

Lead growth strategy for a business line, define and implement data-driven initiatives to improve key metrics, own growth decisions and deliver high-impact end-to-end projects across multiple markets, collaborating with international teams and reporting to global growth leadership.