Own and architect the marketing technology stack across web, iOS, Android and backend. Define integration specs, implement and QA GTM/GA4, MMPs (AppsFlyer/Adjust), mobile SDK tracking, Meta CAPI, and CRM syncs. Validate attribution, maintain event taxonomy, run integration QA, and coordinate requirements between Growth, Product, and Engineering.

Lead product analytics efforts: design and run A/B tests, build an experimentation framework, define and track product metrics, analyze user behavior for activation/monetization/retention, translate insights into product recommendations, and teach the product team data-driven decision making.

Own iOS and Android apps end-to-end to drive product-led growth across acquisition, retention, and monetization. Run user research and A/B tests, manage mobile release cycles, partner with engineering/design/data, and optimise onboarding, push strategy, and in-app engagement to increase paying, returning customers.