Own Workvivo’s organic search and AI search strategy across four global regions, connecting visibility to pipeline growth. Responsibilities include technical SEO audits, internationalization, content strategy and editing, AI answer engine monitoring, measurement frameworks, and monthly reporting to senior leadership. The role partners with web, engineering, revenue operations, communications, and marketing teams to improve search performance, lead attribution, and regional share of voice.

Lead and scale a tiered account-based marketing (ABM/ABX) program across EMEA: build account scoring and intent frameworks, design multi-channel campaigns, align SDR and AE teams on account plans and transfer criteria, manage enrichment/intent data stack and vendors, and report account-level engagement and pipeline metrics to drive targeted pipeline growth.