Own a portfolio of influencer marketing accounts, driving renewals, expansion, revenue retention, delivery quality, margins, and campaign performance. Lead and develop Campaign Managers, oversee client strategy and executive relationships, manage budgets and resourcing, set influencer casting and production standards, and resolve escalations. Partner cross-functionally with Sales, Legal, Product, and Strategy while using analytics and AI to improve campaign operations and client outcomes.

Owns paid media planning, activation, optimization, testing, reporting, and budget allocation across TikTok, Meta, and YouTube campaigns. Manages over $1 million in client budgets, presents performance insights, develops data-led recommendations, mentors a junior team member, and establishes paid media standards. Partners with strategy and creative teams, monitors platform changes, and improves campaign performance through rigorous analysis and experimentation.

Owns planning, activation, optimization, testing, budgeting, and reporting for paid campaigns across TikTok, Meta, and YouTube. Manages $1M+ budgets, presents data-driven recommendations to clients, tracks platform changes, and partners with strategy and creative teams. The role also mentors a Paid Media Executive and establishes team standards for campaign QA, reporting, naming conventions, and optimization practices.