Lead the development and execution of top-of-funnel marketing strategies to drive brand awareness and customer acquisition. Collaborate with stakeholders to deploy various marketing channels, manage multi-channel campaigns, conduct market research, and monitor KPIs for campaign success. Stay updated on industry trends and technologies to enhance marketing strategies.

Create and implement a comprehensive Top of the Funnel global CRM strategy to increase customer retention, engagement, and lifetime value. Develop customer journeys, utilize data analytics, collaborate with cross-functional teams, and oversee CRM tools and technologies. Monitor KPIs, adapt strategies for global markets, and lead a team of CRM professionals.