Lead performance marketing strategy, execution, optimization, and scaling across multiple client accounts, primarily using Meta Ads and other paid channels. Manage budgets, testing, targeting, attribution, and acquisition-funnel performance against CPA, ROAS, and revenue goals. Serve as the primary client contact, translate campaign data into strategic recommendations, identify growth opportunities, and mentor junior marketers while partnering with Creative, Content, and leadership teams.

Creates and edits paid-social static, motion, and UGC content for Meta, TikTok, and other channels. Films on-camera content, writes scripts, plans simple shoots, repurposes footage, and develops creative variations for testing. Sources and manages external creators, reviews submissions, maintains creator pipelines, organizes assets, and collaborates with Creative and Growth teams to apply performance insights and feedback across campaigns.