Leads the development, launch, and optimization of insight-driven digital media propositions for Tesco Media. Owns proposition roadmaps, go-to-market materials, sales narratives, training, stakeholder alignment, governance, and cross-functional deployment. Uses customer, market, and performance insights to create commercially compelling solutions, unlock revenue opportunities, strengthen advertiser value, and support Media Planning teams. Coaches junior colleagues and manages risks, dependencies, deadlines, and adoption across the business.

Leads end-to-end delivery of CPG-funded, multi-channel retail media campaigns while managing a Campaign Manager sub-team. Responsibilities include stakeholder and supplier management, campaign governance, resource planning, troubleshooting escalations, coaching team members, optimizing media opportunities, and implementing process improvements that increase quality, efficiency, and cost savings.