We exist to be the go-to companion, empowering everyone to transform their free time into experiences. At Smartbox Group, we believe that real-life experiences help us thrive, connect, and become the best versions of ourselves.
With nearly 15,000 different products across leisure themes — Stays, Wellness, Adventure, Gastronomy — we allow people to enrich their lives with moments of sharing, emotions, and unforgettable memories. Present in 11 countries, Smartbox Group employs over 700 people across Europe and works with more than 40,000 trusted partners, including hotels, restaurants, wellness centres, and outdoor activity providers.
Living more than owning, sharing more than having — this is more than ever a fundamental trend in our society, and it's exactly what Smartbox offers.
The Role:
This is a creative role with strategic reach. You'll shape how our experiences come to life in French — across every customer-facing touchpoint, from experience pages and the Beneficiary platform to CRM and paid channels. You'll study what performs — open rates, CTR, conversion — and use that to sharpen your craft. Beyond writing, you'll set the creative direction for the wider copywriting team, training them to write comms that inspire, engage, entertain, and convert.
We're looking for someone who understands what makes people feel something — and come back. Someone who reads cultural shifts, knows how younger audiences discover and choose experiences, and uses that understanding to shape copy that's both emotionally compelling and genuinely useful. This is a role where you'll influence how a brand finds its voice, work with emerging AI tools, and grow alongside a business in its next chapter.
Key Responsibilities:
Creative — Copy, Concepts & Tone of Voice
- Write high-performing French copy across all customer-facing touchpoints — CRM and email marketing, experience pages, landing pages, product interfaces/UX — adapting tone to fit the context and the moment in the journey
- Develop campaign concepts that scale across markets and own the French tone of voice across every channel
- Stay close to cultural trends and audience behaviour — particularly younger demographics — and use that to keep the brand relevant and commercially effective
- Know when to inspire and when to inform — write copy that makes someone feel the experience before they've booked it, and copy that's clear and confidence-building when they need to understand what they're buying
Team Direction & Knowledge-Sharing
- Lead the wider copywriting team's creative development — through workshops, brainstorming sessions, and hands-on coaching — so they can do for their markets what you do for French
- Be the quality filter — the person who spots the difference between copy that's been written and copy that's been generated
Delivery & Iteration
- Manage the content pipeline end to end — prioritisation, SLAs, stakeholder coordination across CRM, Product, Marketing, and Design
- Use performance data to sharpen your craft and feed learnings back to the team
- Use AI tools to accelerate research, ideation, and iteration — while keeping human creativity at the centre
Must have:
- C2/native-level French, business-fluent English (C1+)
- ~5 years in a copywriting or creative role — consumer, lifestyle, or experience brands a plus
- A strong portfolio showing creative range and commercial impact across formats
- Operational discipline — you manage multiple briefs without things slipping
What will set you apart:
- CRM and UX copy experience — you've written emails that drive action and product copy that guides users through a journey
- Fluent with AI writing tools — you use them to go further, not to shortcut thinking
- Audience and cultural instinct — you understand how people discover and choose experiences
- Experience training or coaching other writers
What We Offer:
- Transparency: clear, fair salary bands and career levels
- Hybrid work: 2–3 remote days + 20 days abroad per year
- Growth Mindset: 4 Growth Days, Growth Leave + training budget
- Flexible benefits: personalise with health, wellbeing & learning options
- D&I commitment: parental leave, D&I Day, gender equity in rewards
- Unbox Your World: Smartbox experience days + paid sabbatical after 5 years
- Essentials: health cover, pension, extra leave, and more
