Job Description
We’re on an exciting journey to become a more brand-led organisation, with consumers at the heart of everything we do. The Global Insights (GI) team is central to this mission—uncovering the why behind consumer behaviour and exploring what drives their actions and how they connect with the LEGO® brand.
As the Insight Manager for Brand Equity Tracking, you’ll play a pivotal role in deepening our understanding of how to grow the LEGO® brand with children.
If you’re passionate about using insights to make a real impact, we’d love to hear from you!
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home. No relocation assistance is offered for this position.
Core Responsibilities
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Be part of a dedicated Brand Tracking team within GI, ensuring the delivery of a world-class research tracking study by transforming data into compelling narratives and actionable recommendations.
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Collaborate closely with the Global Brand Development team to provide vital insights that support our transformation and drive brand growth.
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Support a key brand insights platform that enables data-informed decision-making for the LEGO brand
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Drive data integrity processes to ensure we deliver reliable and valid insights based on high quality data
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Co-drive innovation for the brand equity tracking platform by staying closely connected to key brand issues and opportunities, ensuring insights remains relevant and actionable
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Support cohesive brand insights agenda across multiple platforms
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Collaborate with the wider Data Platforms team to leverage insights, data, and analytics in support of informed decision-making across the organization.
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Partner with GI's Business Partners and Centers of Excellence teams to influence strategic business decisions with a strong focus on the LEGO® Brand
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Cultivate strategic partnership with external research vendors through co-creation, shared ownership, and seamless collaboration.
Do you have what it takes?
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You have worked with brand research and now want to take this to the next level and truly impact the strategic direction for one of the strongest brands in the world
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Excellent collaborator with ability to work across different areas and with different teams
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Validated experience in leading larger research tracking programs with focus on delivering data quality
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Proficient and comfortable with data sense making and data visualization
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This position is part of a global team and therefore will require some flexibility in working hours
Come join us to support important brand insights area within the Global Insights organisation to enable The LEGO Group’s ambitious brand agenda. Focus on our key audience of kids and their parents!
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
