Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels;
Knowledge of core CRM metrics and understanding of how to improve them;
Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn;
Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions;
Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;
Propose, test, and scale new promotional mechanics, offers, and communication based on data;
Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;
Deep dive into key CRM performance metrics;
Translate data into actionable insights to improve communication strategy and bonus efficiency;
Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming;
Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation);
Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions;
Proven experience with CRM and performance tracking tools (Tableau or similar);
Understanding of segmentation strategies (behavioural, value-based, lifecycle);
Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers;
Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals;
Upper Intermediate English (spoken and written).
Creative, out-of-the-box thinking;
Strong communication and execution skills;
Ability to manage multiple priorities;
Data-driven mindset;
High ownership, you take responsibility for outcomes, not just tasks.
Apply, and let your growth journey begin.
