Design, launch, and optimize end-to-end CRM journeys (Welcome Promotions, Retention or Reactivation campaigns) across multiple channels;
Analyze standard CRM metrics and improve them;
Own and execute a localized CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn;
Define and evolve customer segmentation (behavioral, value-based, lifecycle) to enable highly targeted promotions;
Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;
Propose, test, and scale new promotional mechanics, offers, and communication based on data;
Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;
Deep dive into key CRM performance metrics;
Translate data into actionable insights to improve communication strategy and bonus efficiency;
Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
1-2 years of experience in CRM, Gamification, Retention, Product Marketing, or a similar role within iGaming;
Strong understanding of player lifecycle, retention mechanics, and bonus systems;
Experience working with segmentation and player data;
Analytical mindset with ability to translate data into actionable insights;
Experience designing promotions, missions, tournaments, or loyalty programs;
Comfortable working with BI tools, spreadsheets, and reporting.
Creative, out-of-the-box thinking;
Strong communication and execution skills;
Ability to manage multiple priorities;
Data-driven mindset;
High ownership: you take responsibility for outcomes, not just tasks.
Health & Wellness Focus;
Global Medical Coverage;
Growth Opportunities;
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
Performance-Driven Rewards;
Dynamic Work Environment.
Apply, and let your growth journey begin.
