Jobs at Kayzen

Own Kayzen’s product marketing strategy for its AI-native mobile and connected TV advertising platform. Develop product narratives and content, align messaging with product releases, enable sales and customer success teams, gather customer insights, analyze marketing performance, and use AI and MarTech tools to improve segmentation, automation, personalization, and KPIs. The role requires deep B2B AdTech and programmatic advertising expertise, strong writing skills, and effective cross-functional influence in a remote international environment.

Own Kayzen’s industry event marketing and community-building programs from planning through execution and follow-up. Develop sponsorships, partner activations, dinners, webinars, and community gatherings; collaborate with Sales on audiences, meetings, and lead follow-up; coordinate agencies and vendors; manage budgets, timelines, and logistics; and measure engagement and commercial impact. The role also develops co-marketing initiatives and represents Kayzen with customers, prospects, partners, and industry stakeholders.

Own Kayzen’s B2B demand-generation and lifecycle engine across paid acquisition, CRM, marketing automation, email, ABM, and nurture programs. Configure and optimize HubSpot workflows, lead scoring, segmentation, reporting, attribution, and campaign tracking. Partner with Sales, Product Marketing, Events, and leadership to generate qualified leads, improve funnel performance, run growth experiments, and maintain reliable CRM data in a remote international team.

Manage and optimize mobile programmatic advertising campaigns toward CPA, ROAS, and retention goals. Responsibilities include bid, budget, publisher, audience, creative, geographic, and pacing optimization; A/B testing; SQL-based campaign analysis; dashboard and reporting support; LLM-assisted diagnostics; and mobile attribution analysis. The role collaborates with customer success, product support, and supply teams while supporting client reporting and QBR preparation.

Design, improve, and deploy large-scale ML models for real-time ad-tech applications; explore data sources, research solutions, run A/B tests, and collaborate with engineering to productionize models and monitoring.

Own Go-To-Market for performance media buyers: build relationships, close and onboard clients, represent Kayzen at industry events, advise prospects on product strategy, and funnel market feedback across teams.