Teams at Kayzen

Own Kayzen’s product marketing strategy for its AI-native mobile and connected TV advertising platform. Develop product narratives and content, align messaging with product releases, enable sales and customer success teams, gather customer insights, analyze marketing performance, and use AI and MarTech tools to improve segmentation, automation, personalization, and KPIs. The role requires deep B2B AdTech and programmatic advertising expertise, strong writing skills, and effective cross-functional influence in a remote international environment.

Own Kayzen’s industry event marketing and community-building programs from planning through execution and follow-up. Develop sponsorships, partner activations, dinners, webinars, and community gatherings; collaborate with Sales on audiences, meetings, and lead follow-up; coordinate agencies and vendors; manage budgets, timelines, and logistics; and measure engagement and commercial impact. The role also develops co-marketing initiatives and represents Kayzen with customers, prospects, partners, and industry stakeholders.

Own Kayzen’s B2B demand-generation and lifecycle engine across paid acquisition, CRM, marketing automation, email, ABM, and nurture programs. Configure and optimize HubSpot workflows, lead scoring, segmentation, reporting, attribution, and campaign tracking. Partner with Sales, Product Marketing, Events, and leadership to generate qualified leads, improve funnel performance, run growth experiments, and maintain reliable CRM data in a remote international team.