Trade Marketing Coordinator - ALTRA RUNNING

ALTRA - LIVE THE BRAND

Founded in 2009, Altra Running is headquartered in Denver, Colorado. It all started when Golden Harper started cutting up and reconfiguring existing running shoes in hopes of designing something better. Along with co-founders, Brian Beckstead, Jeremy Howlett and Quirl Jacob Hansen, he came up with the idea for a “Zero Drop" shoe, meaning that the goal was to create shoes that lacked a height differential between the heel and toe area. When you consider that many of today's athletic shoes pad the heel so much that they resemble high heels, this was a revolutionary idea! When no companies expressed interest in the design, the foursome partnered with Pulse Labs (an engineering firm at Brigham Young University), contracted manufacturers in Asia and launched Altra Footwear on their own. The name “Altra" is derived from the Latin word “altera," which means “to fix or mend something that is broken."

Let's talk about the role..

The Trade Marketing Specialist at Altra will be the architect of the brand's story across our wholesale partners' retail spaces and digital platforms. This role focuses on forging strong relationships with both Altra’s regional sales leads and the brand’s wholesale partners to ensure products not only reach the shelves but also capture the hearts of consumers. With an innovative approach, the Trade Marketing Specialist will craft and execute marketing campaigns with key accounts that resonate with the brand’s target audience, while managing the distribution and adaptation of marketing assets across the marketplace. A strategic mindset is essential for driving the effective use of Altra’s marketing resources and budget to achieve growth.

If you’re passionate about brand expression and love seeing your ideas come to life, this role offers an exciting opportunity to shape the future of Altra in the market.

How you will make a difference

• Responsible for the expression of the Altra brand across our wholesale partners' stores, websites, and communication platforms.
• Work hand-in-hand with regional sales teams to build and enrich retailer relationships, delivering excellent service levels to support both sell-in and sell-out.
• Lead the distribution, adaptation, and deployment of marketing assets to Altra’s wholesale accounts.
• Collaborate with key wholesale partners to develop custom marketing campaigns that elevate and support Altra’s objectives.
• Analyze the results of trade marketing activities with a focus on identifying their incremental impact.
• Manage all aspects of trade-focused events from start to finish.
• Oversee the set-up, organization, and smooth running of the showroom for each selling season, including design and theme input, physical preparation, sample management, and presentation support.
• Partner closely with Store Development on the execution and maintenance of Shop-in-Shop installations.
• Provide quality feedback to the Sales Manager and Sales Reps on customer and market data to support account management and sales presentations.
• Responsible for the organization of seasonal sales meetings
• Manage the trade marketing budget, ensuring alignment with planned spend and annual objectives

Skills for Success

• Knowledge of visual merchandising techniques and practices
• Experience in developing and distributing content and marketing collateral.
• Passion for data and insights
• Some experience of managing media campaigns
• Strong understanding of retail sales analysis
• Creative thinker with the ability to influence others
• Embraces continuous improvement by proposing new and/or efficient processes and procedures
• Fluency in English is mandatory, any other European language would be a valuable asset (French/German)
• Ability to be flexible and react to the everchanging needs of the business
• Ability to create and abide by an autonomous schedule
• Experience in public speaking an asset
• Team player with a key understanding of cross functional partnerships both internally and externally
• Strong organizational skills

What’s in it For You?

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• 50% discount on all VF brands

• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

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