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This position will be based in Ireland, United Kingdom, Germany or the Netherlands.
The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region. In this role, you will drive Telco-focused marketing initiatives while supporting regional marketing efforts throughout EMEA. This role balances Telco-specific focus with broader regional marketing support to drive growth across EMEA.
What You’ll Do
Key Responsibilities: Telco Segment Marketing (50-70%):
- Develop and execute Telco-specific campaigns to drive leads and pipeline growth as part of the global Integrated Marketing Team.
- Align with sales teams and partners on Telco strategies and market trends.
- Manage Telco events to enhance visibility, engagement and pipe attribution.
Regional Marketing Support (30-50%):
- Assist EMEA Regional Marketing with campaigns, events (also on-site) and tactic execution.
- Oversee GitLab Marketing Development Funds (MDF) processes and performance tracking.
- This role will be a hybrid role that will use 50-70% of the time for Telco focused Field Marketing efforts and the rest of the time as a supporting team member for other EMEA Field Marketing regions and Partner MDF processes.
- Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
- Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
- Be an advocate for the sales region you support and help the rest of the marketing department understand and align to their priorities.
- Be an advocate for the marketing department and help the sales team you support understand the marketing department’s priorities.
- Regional event and campaign strategy, decision making, and onsite management.
- Support the Partner Marketing Manager in executing Channel and Alliance Marketing activities with GitLab partners from approval of campaign through execution as required.
- Support adapting digital and content marketing programs to the needs of a regional sales team.
- Event logistics in support of the team. From helping to book space for meetings to making sure the booth is staffed, and making sure every aspect of our events are well organized.
- Swag management for sponsored events and GitLab owned events.
- Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
- Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives.
What You’ll Bring
- Strong experience in strategic planning, delivering, accelerating, and expanding sales pipeline through regional marketing activities.
- Expertise in Telco industry, a nice to have.
- Strong skills in detailed process management, campaign execution, and analytics.
- Effective multitasking and collaboration with internal and external stakeholders.
- Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders (regionally and globally).
- Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
- Extremely detail-oriented and organized, and able to meet deadlines.
- You share our values, and work in accordance with those values.
- A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.
- Experience with supporting both direct sales and channel sales teams.
- Travel up to 50%.
- Ability to travel if needed and comply with the company’s travel policy. If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.
- Ability to learn and use GitLab
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
