Description
This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.
The Role
The Senior Group Strategist of the Marketing Applied Sciences Portfolio will serve as the strategic orchestrator, connecting business goals with analytical capabilities. This role acts as a bridge between technical teams and business stakeholders, effectively communicating the broader business vision while translating it into actionable and achievable portfolio roadmaps.
The ideal candidate excels at aligning cross-functional teams, simplifying complex technical concepts to non-technical audiences, and finding pragmatic solutions for impactful results.
In this position, you will be responsible for leading a cross functional, pod-structured team of data practitioners, supporting our vehicle and corporate brands. You will manage a diverse portfolio of marketing analytics initiatives, bridging technical capabilities - like experimentation, measurement, activation and insights - with marketing business requirements, ensuring our Marketing Applied Sciences Team delivers measurable impact across the organization.
Collaborating with teams across marketing, media, Enterprise Data, Analytics, and Insights (EDAI) and more, you and your team will translate business objectives into practical analytics frameworks, identify optimization opportunities, and empower data-driven decision-making.
A strong technical foundation in data science, measurement/statistics, performance marketing and media, and data/bi engineering is essential to shaping the Marketing Applied Sciences vision, owning strategic roadmaps, and fostering alignment between business and technical teams. Your focus will be on delivering forward-thinking, customer centric, prescriptive solutions that keep GM proactive and nimble in our exciting transition to EVs.
What You'll Do
- Supporting the strategic direction of our Marketing Applied Sciences portfolio by developing and maintaining a comprehensive roadmap that aligns analytical initiatives with business priorities, organizational goals, and growth objectives.
- Building and managing relationships with key marketing stakeholders to deeply understand their analytical needs, translating them into actionable, high-impact initiatives.
- Optimizing the portfolio to balance innovation, operational excellence, and business impact, identifying opportunities to scale and automate successful analytics solutions while sunsetting underperforming initiatives.
- Exhibiting the ability to tell a succinct, data-driven story in any forum, tailoring communication to a wide range of stakeholders and audiences.
- Interfacing with business stakeholders, prioritizing asks across the portfolio, and ensuring timely delivery of data products, insights, and solutions.
- Leading portfolio reviews, communicating progress, ROI, and strategic alignment to leadership and key stakeholders.
- Managing the portfolio's resource allocation, timelines, dependencies, and risk mitigation strategies.
- Establishing and maintaining governance frameworks, prioritization criteria, and success metrics for the portfolio, continuously measuring impact and adjusting plan as needed.
- Crafting new team behaviors and norms, with a team leadership orientation and desire to foster individual development, constructing a team whose success is balanced by behaviors and outcomes
Additional Description
Your Skills & Abilities (Required Qualifications)
- Bachelor's degree in Data Science, Analytics, Operations Research, Engineering, Statistics, Economics, Computer Science, Applied Mathematics or another quantitative field. Master's degree preferred
- 8+ years of experience in analytics, data science, quantitative insights, or technology management in an enterprise setting
- 2+ years working with a marketing / media teams on shared objectives
- 4+ years of experience successfully leading and/or managing technical teams or work
- Able to think strategically and balance business needs with technical realities
- Strong data storytelling skills; able to translate highly technical concepts to non-technical stakeholders
- Able to work cross-functionally with technical and non-technical teams, ensuring alignment influencing senior leadership
- Demonstrated success with establishing and development of relationships across client and/or stakeholder teams
- Able to manage competing priorities across internal analytical teams
- Proven track record managing complex analytics projects and delivering business impact
- Knowledge of Agile methodology and project management frameworks
- Strong understanding of marketing channels and performance metrics
- Familiarity with advanced analytics techniques applicable to marketing (attribution modeling, customer segmentation, customer journey analytics, matched market testing, predictive analytics, etc.)
- Experience working with large datasets and various analytical tools (SQL, Python, Power BI, etc.)
- Excellent team player with strong interpersonal skills and a highly collaborative work style
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Compensation:
- The expected base compensation for this role is: $193,600 - $312,700. Actual base compensation within the identified range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
#LI-CC1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
