SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSIONAbout the Organisation & Role:

As a Software Engineer (Full Stack), you will build and enhance consumer-facing web applications that power AI-driven product discovery, search, recommendation, and personalization experiences. You will contribute across the full technology stack, with a primary focus on frontend development using modern web technologies while supporting backend services and integrations. Working closely with Lead Engineers, Engineering Managers, AI/ML Engineers, and Product teams, you will help deliver scalable, reliable, and engaging digital experiences.
What you will do:
- Build and enhance web applications that power AI-driven product discovery, search, recommendation, and personalization experiences.
- Develop reusable UI components and consumer-facing applications using React and modern web technologies.
- Partner with AI/ML and Data Engineers to integrate GenAI, recommendation, and search capabilities into customer experiences.
- Build and enhance search and discovery experiences using technologies such as Elasticsearch, OpenSearch, or similar platforms.
- Integrate frontend applications with APIs, microservices, and enterprise platforms to deliver seamless user journeys.
- Contribute to backend services and integration components that support frontend applications and business workflows.
- Ensure solutions are secure, scalable, observable, and reliable through strong engineering practices.
- Collaborate with engineers, product managers, and designers to deliver high-quality customer experiences.
- Leverage AI-assisted engineering tools and practices to improve productivity, code quality, and delivery effectiveness.
- 2-4 years of experience building modern web applications and digital consumer experiences.
- Strong experience with React, TypeScript, JavaScript, and modern frontend development practices.
- Experience building responsive, scalable, and high-performing web applications.
- Experience integrating frontend applications with REST APIs and backend services.
- Working knowledge of Java, Spring Boot, API development, and microservices architecture.
- Exposure to search technologies such as Elasticsearch, OpenSearch, Azure AI Search, or similar platforms.
- Exposure and understanding of SQL/NoSQL databases and caching solutions such as Redis.
- Exposure to event-driven architectures and messaging platforms such as Kafka is desirable.
- Exposure to cloud platforms such as Azure, AWS, or GCP.
- Good understanding of software engineering fundamentals, system design, and application performance.
- Strong collaboration skills and the ability to work effectively in cross-functional teams.
- Exposure to AI/ML, Generative AI, LLMs, conversational experiences, or AI-powered applications is a plus.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
PUMA Group Dublin, Dublin, IRL Office
Dublin, Ireland
