Senior Specialist, Convenience Marketing

Circle K are hiring a Senior Specialist, Convenience Marketing to join our team!  

Reporting to the Senior Marketing Manager, you will lead marketing initiatives for our category & convenience products (Food, Coffee, Merch), ensuring seamless execution and impactful results for our retail stores.  

This is a full time, permanent role based in Circle K Support Office in Dublin 4.  At Circle K, we work on a hybrid model of 3 days in the office and 2 days from home.  

At Circle K, our support office isn’t just a workplace — it’s a community. We are a team that supports, celebrates, and grows together. Just as we are committed to delivering an outstanding experience for our customers in stores, we are equally dedicated to ensuring our colleagues feel valued, engaged, and empowered to do their best work.

Key Responsibilities 

• Lead marketing for Circle K’s category & convenience products, ensuring Circle K retail stores are ready to trade, in line with agreed commercial, marketing and brand goals. 

• Liase with loyalty team to lead in the development of all Extra loyalty marketing collateral   

• Work and collaborate with the Marketing & Category Management team to direct, plan & implement the commercial and brand strategy for Circle K stores nationwide.  

• Collaborate with the global brand team to ensure all marketing elements align with global direction 

• Plan and execute multi-channel marketing campaigns to drive sales and brand engagement with an on-time, consistent and clear approach to each project.  

• Collaborate with cross-functional teams to implement brand strategies in Circle K stores. 

• End to end management of Circle K annual promotional cycle – concept, briefing design requirement, print & delivery to all sites across the network 

• Management & creation of site execution best practice for onsite POS elements 

• Develop an annual marketing plan, ensuring consistency across campaigns. 

• Manage ATL & BTL marketing plans with a structured, budget-conscious approach. 

• Build strong relationships with category managers, store teams, and suppliers, becoming the lead and subject matter expert of your field.  

• Analyse sales performance, customer insights, and campaign impact to always optimise strategies through a customer lens.  

• Enhance in-store activations to improve customer experience and footfall, supporting sales and growth targets across the network.  

What We’re Looking For 

• 6+ years’ experience in retail marketing or related fields. 

• Strong project management and campaign execution skills. 

• Proven ability to work cross-functionally and manage third-party suppliers. 

• Data-driven mindset with strong analytical and problem-solving skills. 

• Excellent communication, presentation, and stakeholder management abilities.