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ABB

Senior Product Marketing Specialist

Reposted 2 Hours Ago
Be an Early Applicant
In-Office or Remote
6 Locations
Senior level
In-Office or Remote
6 Locations
Senior level
The Senior Product Marketing Specialist develops and implements marketing strategies for building automation solutions, ensuring products align with market needs, and creating promotional materials. They also train sales teams and monitor market trends.
The summary above was generated by AI

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Product Marketing Director


 

Scope of Responsibilities – Product Marketing Manager (BMS & KNX) 

  • Develop and implement marketing strategies for building automation solutions. 

  • Position BMS and KNX products in line with market needs, regulations, and technology trends (e.g., smart buildings, sustainability). 

  • Support in defining the product roadmap and functionalities aligned with market requirements (e.g., interoperability, cybersecurity). 

  • Plan and execute GTM strategies for new BMS/KNX components and systems. 

  • Prepare product documentation: brochures, catalogs, presentations, instructional videos. 

  • Train sales teams and partners on BMS/KNX system features and benefits. 

  • Track regulatory changes (e.g., EPBD, KNX standards) and technology trends (IoT, AI in buildings). 

  • Analyze product campaign performance and recommend optimization actions. 

 

Your Qualifications: 

  • Higher technical education – preferably in electrical engineering or automation. 

  • Minimum 5 years of professional experience in building automation (BMS), HVAC control systems, and KNX. 

  • Solid knowledge of the building automation market, including BMS, HVAC control systems, and KNX. 

  • English language proficiency at B2 level or higher. 

  • Independence, openness, and strong organizational skills. 

  • Category B driving license. 

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Top Skills

Bms
Hvac
Knx

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