Senior Product Marketing Manager

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
We're building a next-gen product marketing GTM team where people lead and AI helps us go further, faster. If you're excited about strategy, storytelling, and scaling your impact with smart tools, this is the time to join.
This role is perfect for someone who wants to work smarter, not just harder. You'll be part of a lean, supportive team where people drive the thinking, and AI helps with the heavy lifting - whether that's drafting first-pass content, repurposing assets, or automating repetitive workflows.
As a Senior Product Marketing manager at HiBob, you'll lead strategic go-to-market initiatives across segments and regions. This is a global role partnering with regional sales, marketing, and our other wider product marketing team to develop compelling value propositions and tailored strategies for diverse industries, buyer personas, and market dynamics. You'll bring together customer insight, stakeholder alignment, and business impact to shape messaging, content, and enablement that drives pipeline and revenue. You'll also leverage AI tools and scalable workflows to amplify your output - freeing up more time for high-impact, creative work.
Collaborate closely with your team, manager, and HiBob's in-house AI team to shape and implement an AI strategy that enhances product marketing GTM workflows and scales execution across segments and regions.
Partner with global sales, marketing, and product teams to drive pipeline and revenue through tailored, insight-driven go-to-market strategies.
Develop compelling messaging, content, and enablement that reflects deep customer understanding and delivers measurable business impact.
Job Requirements
Must-haves

• Proven experience in B2B SaaS product marketing, ideally in a fast-paced or high-growth environment
• Strong positioning and messaging skills with a focus on business outcomes and multi-stakeholder sales cycles
• A track record of developing and executing effective go-to-market strategies in collaboration with sales, product, and marketing teams
• Excellent storytelling and content creation abilities across formats (e.g. one-pagers, decks, web copy, sales tools)
• Experience conducting customer research, persona development, and win/loss analysis
• Comfort working across regions and tailoring messaging by geography, vertical, or buyer persona
• Hands-on experience using generative AI tools (e.g. ChatGPT, Gemini, Jasper, Claude, or NotebookLM) as part of day-to-day product marketing work

Nice to have

• Experience using AI tools (e.g. ChatGPT, Jasper, Writer, Mutiny, Folloze) to support content creation or workflow automation
• Familiarity with Account-Based Marketing (ABM) strategies and field marketing collaboration
• Background in HCM or experience marketing to HR, IT, or Finance buyers
• Exposure to multiple customer segments (e.g. mid-market, large accounts, regional enterprise)

Core competencies

• A proactive, curious mindset with a willingness to test, learn, and adapt
• A collaborative approach - comfortable working across functions and time zones
• An interest in exploring how AI can elevate creativity, improve efficiency, and scale impact

Job Responsibilities

• Work closely with marketing, sales, and customer success to deliver actionable market, customer, and competitive insights across key segments and regions
• Develop value propositions and messaging focused on business outcomes, tailored by persona, geography, and industry
• Lead the development and execution of go-to-market strategies for launches and key initiatives, partnering with regional teams to adapt for local relevance
• Act as the voice of the customer across growth segments, refining ICP definitions, advocating for buyer needs, and identifying evolving trends
• Collaborate with global marketing to design and deliver targeted campaigns that build awareness and generate qualified pipeline
• Partner with sales leaders to shape account strategies and deliver GTM motions that support complex, multi-stakeholder deal cycles
• Conduct customer research to deeply understand buying dynamics and sharpen positioning over time

• Use AI tools to create and repurpose content at scale - including one-pagers, decks, web copy, videos, and persona-specific collateral
• Collaborate with our internal AI and PMM teams to test and refine repeatable prompt libraries and workflow templates
• Continuously explore new AI tools and processes to improve GTM speed, content consistency, and global scalability

Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a Shareholder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
*** Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.