Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.
About the role
We are looking for a Senior Product Manager to own and evolve one of the most important areas of the Typeform experience, product usage and growth.
This role sits at the intersection of Product, Data, Marketing, and Lifecycle. You will own the full journey across onboarding, activation, retention, and engagement, helping customers discover value faster and return more often.
The opportunity is significant. We have a strong testing and publishing motion, but there is still a large gap between users creating forms and becoming active, retained customers. This role is central to improving that journey and turning usage into sustainable revenue growth.
You will partner closely with Lifecycle Marketing, PMM, Research, Data, and Engineering to define and execute a clear growth strategy across the customer lifecycle. This is not a role for someone who waits for perfect information or builds roadmaps around ideas alone. We are looking for someone who starts with the problem, uses data to identify opportunities, and moves quickly to test and learn.
Things you will do
- Own the onboarding, activation, retention, and engagement product experience end to end
- Build and drive an integrated growth roadmap alongside Lifecycle Marketing and PMM
- Define product strategy for your area, grounded in customer insight, business impact, and data
- Identify friction points across the user journey and turn them into fast, testable opportunities
- Lead experimentation across onboarding flows, engagement loops, and retention initiatives
- Partner closely with Research and Data to deeply understand customer behavior and usage patterns
- Bring structure and clarity to prioritization, helping teams focus on the highest impact opportunities
- Drive measurable improvements across activation, repeat usage, and engagement metrics
- Influence cross functional teams across Product, Marketing, and Leadership to create shared accountability around growth outcomes
- Raise the quality bar across product thinking, experimentation, and execution discipline
What you already bring to the table
- Strong product management experience working on growth, onboarding, retention, or engagement problems
- A proven track record of improving product usage metrics that translate into meaningful business impact
- Deep experience with experimentation and hypothesis driven product development
- High comfort level working with product analytics tools such as Amplitude or similar platforms
- Strong product intuition and the ability to balance speed with thoughtful decision making
- Experience partnering closely with Lifecycle Marketing, PMM, Data, and Research teams
- Strong communication skills with the ability to simplify ambiguity into clear next steps
- A highly customer centric mindset, grounded in both qualitative and quantitative insight
- Bias for action, strong ownership, and the ability to operate effectively in fast moving environments
- Humility and openness to feedback, with a focus on outcomes over ego
Nice to have
- Experience working on PLG or SaaS growth motions
- Experience with tools such as Fullstory or equivalent behavior analytics platforms
- Experience scaling onboarding or lifecycle experiences across multiple customer segments
- Experience working on products with large scale usage and experimentation environments
*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.
We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.
