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Dyson

Senior Key Account Manager

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About us

Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Pioneering technology takes more than just inventive engineers. At Dyson, we take a problem-solving approach to everything we do. Our Sales team ensures our machines are presented in an appropriate and consistent way that is recognisably Dyson, to clearly explain our technology and create the right customer experience.

About the role

As our Senior KAM, you will:

  • Develop and execute a vision and strategy to drive transformational growth on designated retailer accounts, own and manage multiple Irish retailer strategies to align with Cluster strategy and direction.

  • Anticipate changes in the retail landscape, shopper behaviour, and competitors, developing comprehensive business plans to ensure future profitable growth.

  • Have good understanding of T2T and QBR retailer management.

  • Possess a good level of knowledge of Irish physical retail and business models, including assisted store.

  • Collaborate closely with cross-functional teams such as commercial, finance, and operations to align retailer plans with overall company objectives.

  • Deliver sales and profitability targets in alignment with budget constraints, ensuring effective management of promotional activities.

  • Administer all aspects of the promotional planning cycle, including agreement, communication, and updates.

  • Provide accurate twelve-month rolling forecasts considering sales trends, promotions, seasonality, and product dynamics.

  • Manage promotional budgets effectively, ensuring alignment with retail activity plans.

  • Understand retailer profitability through regular analysis, utilizing tools such as retained margin trackers.

  • Ensure high standards of execution for the Dyson brand both online and in physical stores, maintaining selective distribution agreements.

  • Maximize shopper and consumer understanding through effective category management initiatives.

  • Be the single point of contact locally for day-to-day market activities.

About you

To succeed in the role, we expect you to have:

  • Demonstrated ability to lead high-performing sales teams effectively.

  • At least six years of experience in account management, preferably in consumer goods or retail.

  • Strong negotiation and influencing skills, particularly in senior-level account negotiations.

  • Experience in budget control and forecasting across multiple product lines.

  • Solid understanding of financial principles and commercial awareness.

  • Excellent oral, written, and presentation skills, fluency in English.

  • Demonstrable ability to analyse data and derive actionable insights.

  • Readiness to work remotely and independently with regular support from GB market office.

  • Competent in people management, with the ability to lead and develop a team effectively.

  • Proficiency in Microsoft Office applications, especially Excel, for data analysis and reporting.

#LI-IA1


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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