Senior Director, SMB Sales EMEA

Location: Dublin

The SMB Senior Sales Director plays a pivotal role in leading the SMB sales team, primarily responsible for driving growth and success in their designated markets within EMEA. This position requires a strategic and results-oriented individual who can effectively manage and motivate a team, both directly and indirectly, to achieve sales targets and expand market presence. This leader will be responsible for ensuring that the HubSpot culture is embedded in everything we do in-region and for creating an environment that fosters our culture's growth and development. The Senior Sales Director will be expected to provide authentic leadership both cross-functionally and across segments in their region.

Leadership and Management

• Lead and grow a key segment of the EMEA SMB Sales team, fostering a high-performance, collaborative culture through clear objectives, coaching, and rigorous performance management.
• Drive Sales strategy and execution 
• Represent HubSpot as a key leader within the Senior EMEA Leadership group, influencing regional decisions and championing our culture across all SMB teams
• Act as a key voice of the SMB EMEA region at internal and external events.

Market Strategy and Expansion

• Develop and execute a comprehensive market strategy to drive sales growth and increase market share for the segment. Aligning the strategy with the regional segment leads to supporting the overall region in achieving its goals.
• Identify new business opportunities, potential partnerships, and market trends to stay ahead of the competition.
• Collaborate with cross-functional teams to ensure alignment and effective implementation of sales strategy.
• Provide cross-functional leadership and guidance, particularly across Flywheel teams, ensuring alignment with our enterprise strategic direction.

Sales Performance and Target Achievement

• Set ambitious sales targets and closely monitor performance against these targets.
• Analyse sales data, market trends, and customer feedback to identify areas for improvement and continuously optimise sales performance..
• Implement and coach on effective sales techniques, training programs, and incentive schemes to maximise individual and team performance.

Relationship Management

• Build and maintain strong, long-term relationships cross-functionally  
• Act as the main point of contact for our SMB accounts in the region, ensuring customer satisfaction and retention.
• Build a strong and positive cultural identity within the region, across segments and pillars.

Budgeting and Financial Management

• Monitor expenses, sales forecasts, and financial performance to achieve profitability targets
• Provide regular reports and updates to senior management on sales performance and market trends 

• Have a strong track record of overachieving sales targets in a high-volume, high-growth business within EMEA
• Are experienced in leading and developing diverse and high-performing teams in a hybrid-first sales culture
• Have proven leadership, team management, and coaching skills, including second line management experience and a consistent track record of hiring, developing, motivating and mentoring successful teams.
• Have experience creating a high-energy, inclusive team culture that fosters trust and a sense of empowerment.
• Passionate and resilient, setbacks do not deter you and you enjoy the process of building the business over time.
• Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment.
• Works autonomously and pivots quickly to changing business needs.
• Cares deeply about customer-centricity and HubSpot’s mission of helping millions of organisations grow better.
• Are AI-curious and comfortable experimenting with emerging technologies to enhance sales productivity, customer engagement, and operational efficiency.