Job Title: Senior Brand Manager – Brand Homes
Location: Simmonscourt, Dublin
Contract: 12-Month Fixed Term Contract
About the Company
Pernod Ricard’s Gold Brand Unit is the Group’s Aged Spirits & Champagne division, bringing together the prestigious portfolios of Irish Distillers, Chivas Brothers, Martell Mumm Perrier‑Jouët and North American Distillers. With a global team operating across over 40 sites, and brands spanning Irish, Scotch and American Whiskey, Cognac, Champagne and wine, the division unites exceptional craftsmanship and deep expertise across iconic terroirs in Ireland, Scotland, France and North America. Its portfolio, rooted in heritage and provenance, embodies Pernod Ricard’s commitment to excellence from Premium to Ultra‑Prestige, delivering some of the world’s most celebrated and enduring spirits and champagnes.
Role Overview
We are seeking a Senior Brand Manager to lead marketing and communications strategy for Pernod Ricard Brand Homes, with a primary focus on Jameson Distillery Bow St. and Midleton Distillery Experience, and support across the wider portfolio.
This role combines brand marketing and tourism expertise to deliver integrated campaigns across physical and digital channels, enhancing visitor engagement and driving growth.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and deliver marketing and communications strategies aligned with global brand direction and business objectives
- Support positioning and messaging for the wider Brand Homes portfolio
- Ensure consistent and on-brand execution across all touchpoints
2. Communications & Campaign Delivery
- Plan and execute integrated campaigns across paid, owned, and earned channels
- Deliver key visibility moments including PR, partnerships, and events
- Manage content development across digital, PR and on-site channels
- Collaborate with internal stakeholders and external agencies to deliver campaigns
3. Visitor Marketing & CRM
- Support the full visitor journey (awareness → consideration → conversion → advocacy)
- Contribute to CRM and loyalty initiatives to drive repeat visitation and engagement
- Apply insights on visitor behaviour and tourism trends to improve campaigns
4. Digital & Channel Management
- Support optimisation of digital channels (website, booking platforms, social media, SEO)
- Work with digital and e-commerce teams to improve online discoverability and booking experience
- Apply digital tools and emerging technologies to enhance marketing performance
5. Insights & Performance Tracking
- Monitor campaign performance using defined KPIs (e.g. traffic, conversion, ROI)
- Analyse market trends and competitor activity to identify opportunities
- Provide insights and recommendations to support decision-making
- Manage assigned marketing budgets and track return on investment
Essential Criteria
- Experience in brand marketing, communications, or campaign management
- Experience delivering multi-channel marketing campaigns (digital and/or offline)
- Ability to interpret data and use insights to inform decisions
- Experience working with internal stakeholders and/or external agencies
- Strong communication and organisational skills
Desirable Criteria
- Experience in premium brands, tourism, hospitality, or destination marketing
- Experience with CRM, loyalty programmes, or customer lifecycle marketing
- Experience managing marketing budgets
- Experience working in a matrix organisation
- Exposure to digital marketing tools, analytics, or e-commerce environments
Qualifications & Experience
- Third level qualification in Marketing, Business, or related discipline (or equivalent experience)
- Significant experience in marketing or brand management roles
- Experience working across multiple marketing channels
Key Skills
- Strategic thinking and problem solving
- Campaign planning and execution
- Stakeholder and agency management
- Data analysis and insight generation
- Communication and presentation skills
Ways of Working
- Ability to manage multiple priorities and meet deadlines
- Collaborative approach to working with cross-functional teams
- Adaptable to changing business needs
What we offer
We understand our people are our special ingredient and at different points, employees require different supports at different stages of their working lives. Our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;
- Hybrid working; A blended working arrangement of up to 2 days a week working from where you work best
- Profit share; - An annual profit share scheme to reward your contribution to the company’s success.
- Allowance; an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
- People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.
- Family leave: fully paid maternity, parent and paternity leave, allowing you spend precious time with your new family member
- Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents
- Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind
- Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice.
At Irish Distillers, we know that great spirits are crafted by blending unique ingredients, and we believe the same is true for people. We actively welcome individuals from all walks of life, and warmly welcome those with diverse religious backgrounds, ethnicities , members of the Irish Travelling community, genders, abilities, and identities. It’s the mix of our experiences, voices, and cultures that gives us our true character.”
Learn more about working with Irish Distillers, a Pernod Ricard Company – www.irishdistillers.ie/careers
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Job Posting End Date:
2026-05-31
