The role involves creating automated customer journeys using Salesforce Marketing Cloud and Personalization tools, optimizing campaigns, and ensuring compliance.
Job Description Summary
Expert in translating experience designs into scalable, personalized, and automated journeys using Salesforce Marketing Cloud and Personalization tools. This role bridges strategy and execution, enabling real-time, compliant HCP engagement
Job Description
#LI-Hybrid
Location: Mexico City
This role is based in Mexico City, Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
Key responsibilities:
- Serve as the principal technical specialist for Salesforce Marketing Cloud and Marketing Cloud Personalization within the Marketing Automation Lab.
- Convert CX journey designs into scalable, automated Salesforce Marketing Cloud multi/cross channel journeys.
- Create solution design document, also known as campaign blueprints, detailing the campaign requirements for stakeholders.
- Create and enhance reusable journey templates, personalization elements, and campaign assets to improve operational efficiency.
- Depth and breadth of experience developing segmentation rules that achieve business goals, including designing campaigns for converting anonymous to identified customers, nurturing leads, improving engagement, reducing churn, promoting the next best action, and maximizing lifetime value
- Carry out performance analysis and record the requirements for use case optimization.
- Collaborate with Legal, Regulatory, and Privacy departments to ensure adherence to pharmaceutical marketing and data handling regulations.
- Deliver training and create manuals for Customer Experience (CX) Planners and Marketing Strategists to broaden knowledge and self-service abilities.
Essential requirements:
- 5+ years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Contact Builder, Automation Studio).
- 2+ years of experience with Marketing Cloud Personalization (Interaction Studio) and/or Real-Time Personalization tools.
- Proficient in AMPscript, SQL, JSON, and dynamic content scripting.
- Solid understanding of Salesforce Data Cloud/CDP, event-based triggers, and data extensions.
- Strong collaboration and communication skills; able to interface with cross-functional teams (data science, Martech, compliance, and brand teams).
- Background in healthcare or regulated industries preferred.
- Familiarity with consent and preference management practices
- Experience in foreign market
- Professional English proficiency
Technical Skills:
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Developer
- Salesforce Personalization Accredited Professional
Commitment to Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Skills Desired
Building Construction, Business Networking, Business Partners, Business Planning, Business Process Transformation, Business Strategy, Curiosity, Decision Tree (Forecasting Model), Diversity & Inclusion, Finance, Go-To-Market Strategy, Key Account Management, Leadership, Lean Six Sigma, Management Consulting, Scrum (Programming Methodology), Strategic PlanningTop Skills
Ampscript
JSON
Marketing Cloud Personalization
Real-Time Personalization Tools
Salesforce Marketing Cloud
SQL
Novartis Dublin, Dublin, IRL Office
203 Merrion Rd, Dublin, Ireland, D04 NN12
Similar Jobs
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Lead international field marketing strategy at Toast, driving pipeline and revenue growth through integrated regional marketing programs. Collaborate with Sales and oversee execution of marketing events.
Top Skills:
MarketoProject Management ToolsSalesforce
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The Senior Manager will lead strategic initiatives in competitive market insights focusing on AI, collaborating with senior leadership to enhance positioning and drive revenue growth.
Top Skills:
Agentic AiAi-Powered ToolsGenerative Ai
Consumer Web • eCommerce • Marketing Tech • Retail • Software • Analytics • Generative AI
The role involves designing and executing inbound marketing strategies for the EMEA region, optimizing customer journeys, and managing demand generation campaigns.
Top Skills:
Google AnalyticsSalesforceTableau
What you need to know about the Dublin Tech Scene
From Bono and Oscar Wilde to today's tech leaders, Dublin has always attracted trailblazers, with more than 70,000 people working in the city's expanding digital sector. Continuing its legacy of drawing pioneers, the city is advancing rapidly. Ireland is now ranked as one of the top tech clusters in the region and the number one destination for digital companies, with the highest hiring intention of any region across all sectors.
