Programmatic Manager

We are the programmatic experts for the Dentsu Aegis Network, specializing not only in programmatic buying, but also in the planning, analysis and activation of audience data.
In this role, you'll do the day to day delivery of programmatic display activity, with best in class management of campaigns to achieve set KPIs. You'll also support with the set-up, ongoing management and analysis of programmatic campaigns.

Job Description:

Role Purpose

The purpose of this role is to manage portfolio of programmatic clients, across all aspects. And in doing so, role model the behaviours and decision-making capabilities required to enable the programmatic media channel.

Your Main Areas of Responsibility & Accountability

• Manage the delivery and optimisation of programmatic campaigns against campaign KPIs

• Work with planning teams to assist in the formulation of programmatic strategies in response to client briefs, leveraging previous campaign performance and experience, and an in-depth knowledge of Amnet’s core products and solutions.

• Deliver insightful reporting and analysis informing both optimisation recommendations in-campaign, in addition to future campaign strategies.

• Be proactive with your client accounts ensuring application of best practice, innovation and a test and learn approach and ethos.

• Function as the programmatic experts to display planning teams with a view to realising a programmatic-first approach for display within the group

• Work with the Programmatic Director to identify and act on recommendations and opportunities for revenue growth across your portfolio of clients.

• Build and develop excellent working relationships with display planning teams and deliver a high standard of service to them and their clients.

• Similarly build and maintain strong relationships with external suppliers

• Stay abreast of changes in the digital marketing landscape in-particular as they relate to display and programmatic media.

• Manage, mentor and develop direct reports where needed

• When required assist in the pitch process for either new or existing clients

• Create both training and sales collateral to a high standard for use both internally and for clients

• Carry out training and info sessions relating to programmatic for both internal and external stakeholders when required

What You'll Produce

• Detailed and accurate programmatic plans with accompany rationale

• Campaigns that are delivered on time and on budget to agreed KPIs

• Insightful reporting and analysis

• Financial accuracy

• Development plans for direct reports

What Decisions You'll Make

• Client briefing (and in some cases strategy) with all media channels

Your Measures of Success/KPI’s

• Performance against overall business  revenue targets

• Creation and execution of client roadmaps

• Stakeholder feedback

• Team attrition and efficiency

• Adherence to trading strategies

• Consistent level of quality output for both internal and external stakeholders

The Knowledge & Skills You'll Need

• Strong knowledge of the display and programmatic landscape

• The ability to produce programmatic plans to a high standard with accompanying rationales

• A high degree of numeracy and literacy

• Experienced and competent in Excel and PowerPoint

• Strong attention to detail

• Analytical and strategic ability

• Ability to manage and inspire others

• Ability to work individually and as part of a team

• Effective organisation and time management skills

• Makes relationships counts

What Experience & Qualifications You'll Need

• Strong knowledge of programmatic media

• Experience working with programmatic tech. (DSPs, Ad Servers, Verification Platforms)

• Broad understanding of other channels in the digital marketing mix

• Analytical and problem-solving skills

• Effective time management, delegation and project management skills

What We Can Do For You?

We're always learning, because digital and innovation doesn't stop — ever. You'll work with some impressive people who'll teach you everything they know. And you'll come up with new ideas and tactics that will teach us a few things too. With clearly set objectives there is unprecedented potential for career progression, with a huge amount of our roles being filled by internal promotions. Not only will you be part of the DAN Ireland family, you will be part of a much bigger Network within Dentsu Aegis Network globally, and internal mobility across the globe is actively encouraged.

What We’re Like

Drive, digital-obsessed and excited by what we do — that's us. We live to get the best results for our clients, especially if it means doing something no-one's done before. We think as a team. With co-workers, with clients, with media owners, with our fellow Dentsu Aegis agencies — we work together, creating online experiences people really connect with.

Because It’s Not All About Work…..

• Because we hire great people, you'll find like-minded sorts in every corner of our organisation. So, it's no surprise that our teams often hang out together outside work. There's always something coming up on the social calendar!

• We offer competitive salaries and benefits including; pension plans, income protection, life assurance, discounted healthcare and travel insurance.

• You’ll enjoy lots of cool perks including free fresh fruit, onsite, fully subsidised barista, and all types of teas and coffee in the kitchen and around the office;

• We strongly support a work-life balance and encourage agile and flexible working across the business.

• Our working parents are eligible for paid family friendly leave once they are with us more than a year and we offer a phased return to work to support their return!

• We also offer lifestyle benefits such as Christmas vouchers, discounted travel insurance, a group discount scheme, further educational assistance, employee assistance programme, company phone, bike to work scheme and TaxSaver tickets and we also have a Christmas Savings Scheme.

• You always get your birthday off, Company closure days at Christmas and Easter and we have a great holiday allowance scheme allowing you to buy additional leave at the beginning of the year too!

• Diversity, Inclusion and Wellness is SO important to us and there is always an event within these areas on the horizon!

#LI-Hybrid #LI-VW2

Location:

Dublin

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent