Own and optimise local user journeys across Binance products by identifying funnel bottlenecks, launching experiments, configuring product content and localisation, building dashboards and tracking, analysing user behaviour, designing A/B tests, and coordinating local feature rollouts with cross-functional teams to improve activation, conversion, retention, and UX.
As a Product & Funnel Optimisation Manager, you will own the optimisation of the local user journey across Binance products. You will work closely with Product, Engineering, CRM, Design, and Marketing teams to improve activation, conversion, retention, and overall user experience.
You will be responsible for identifying funnel bottlenecks, launching experiments, configuring local product experiences, managing market-specific product content and localisation, and using data to drive continuous product improvements. This role requires a combination of analytical thinking, hands-on execution, and strong ownership.
Responsibilities
- Own the local product experience across Binance products.
- Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
- Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
- Manage product localisation, translations, and language quality across all product touchpoints.
- Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
- Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
- Analyse product data and user behaviour to identify optimisation opportunities.
- Design and evaluate A/B tests together with Product teams to validate product improvements.
- Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
- Support local rollout of new product features and ensure high-quality execution.
- Monitor product KPIs and continuously improve user experience through data-driven recommendations.
Requirements
- 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
- Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
- Strong analytical skills and ability to interpret user behaviour and product performance data.
- Experience building dashboards, tracking frameworks, and performance reporting.
- Experience working with CMS, localisation platforms, or internal product configuration tools.
- Comfortable managing product copy, translations, language quality, and market-specific product configurations.
- Understanding of user journeys, UX principles, and funnel optimisation.
- Strong ownership mindset and attention to detail.
- Excellent communication and cross-functional collaboration skills.
- Native Russian and strong English communication skills.
Similar Jobs
Artificial Intelligence • Software
Lead full-cycle strategic sales in Canada for Fieldguide, building relationships with major audit and advisory firms. Drive net-new revenue, orchestrate multi-regional account strategy, manage complex technical sales cycles, deliver executive presentations, coordinate cross-functional stakeholders, develop international playbooks, and represent the company at industry events. Expected travel up to 30%.
Gaming
Lead development of core client systems and engine-level infrastructure in Unity/C#. Diagnose and fix cross-cutting performance issues, upgrade third-party SDKs, evolve build tooling, produce design docs, scope multi-week infrastructure initiatives, mentor engineers, and drive profiling, optimization, and architecture changes to enable future features.
Top Skills:
AndroidAWSC#DatadogGitiOSKubernetesUnity
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Own and optimize Okta identity infrastructure and Google Workspace, build Workato automations (OWL-IT), support IAM initiatives (RBAC, provisioning, SCIM), act as Tier 3 escalation for identity incidents, ensure StateRAMP/FedRAMP compliance, document runbooks, and collaborate with Security/GRC to strengthen identity security.
Top Skills:
ConfluenceGemini EnterpriseGoogle Apps Manager (Gam)Google Cloud Platform (Gcp)Google WorkspaceIgaOktaOkta WorkflowsOwl-ItPamPythonRbacRest ApisSaviyntScimSplunkSsoTerraformVertex AiWorkatoWorkato Connector SdkWorkato One
What you need to know about the Dublin Tech Scene
From Bono and Oscar Wilde to today's tech leaders, Dublin has always attracted trailblazers, with more than 70,000 people working in the city's expanding digital sector. Continuing its legacy of drawing pioneers, the city is advancing rapidly. Ireland is now ranked as one of the top tech clusters in the region and the number one destination for digital companies, with the highest hiring intention of any region across all sectors.
