Jobs at Binance

Design, build, and manage large-scale search and content recommendation systems using machine learning and personalization techniques. Collaborate with content, product, and business teams to define success metrics, drive AI product improvements, and maximize content value and user impact.

Internship supporting marketing and business development operations: manage partner relationships, assist in planning and executing marketing campaigns, conduct market and partnership analysis, monitor campaign performance, collaborate cross-functionally, maintain campaign/tracking tools, and improve workflows using AI.

Lead Binance's Generative Engine Optimization (GEO) to maximize citation authority across major LLMs. Build llms.txt, structured data, and knowledge graph signals, create measurement and attribution frameworks, run prompt testing and citation audits, analyze log/query data for crawler behavior, and translate gaps into prioritized content and technical requirements across Content, Tech, and Data teams.

Lead global business development for Binance Pay by identifying and closing enterprise merchant and payments infrastructure partnerships. Own full sales cycles, negotiate contracts, coordinate KYB and integrations, collaborate with Product/Legal/Compliance/Marketing, drive regional expansion strategies across priority verticals, analyze partner performance to optimize commercial terms, and meet aggressive merchant and transaction growth KPIs.

Support the compliance and legal teams with document preparation, deadline tracking, vendor deployment coordination, business analysis, AML/CFT research, Relativity data maintenance, report drafting, cross-team liaison, and general administrative tasks to ensure smooth project workflows.

Own and optimise local user journeys across Binance products by identifying funnel bottlenecks, launching experiments, configuring product content and localisation, building dashboards and tracking, analysing user behaviour, designing A/B tests, and coordinating local feature rollouts with cross-functional teams to improve activation, conversion, retention, and UX.

Monitor derivatives and margin risk in real time, detect unusual trading patterns, develop risk models/alerts/tools and dashboards, perform incident root-cause analysis, prepare risk reports, and implement risk policies. Explore AI/automation to enhance monitoring and share market updates.

Plan and execute integrated growth marketing campaigns and GTM launches across Product, Community, CRM, Paid, and regional teams. Localize global campaigns for the CIS market, manage timelines and execution, monitor performance, recommend optimizations, and ensure consistent execution quality while coordinating stakeholders.

Own growth in the CIS region: design and run user acquisition, activation, and reactivation campaigns; run A/B tests and product experiments; optimize paid and CRM campaigns; monitor metrics and translate insights; collaborate with Product, CRM, Paid Ads, and Content teams.

Lead CIS market growth strategy and annual planning. Drive KPIs (registrations, FTT, MAU, trading activity, revenue), manage budget allocation, prioritize high-impact opportunities, lead cross-functional GTM efforts, mentor local marketing, and represent the market in regional planning.

Support development of tokenized equity products by conducting due diligence, building financial and commercial models, performing market and competitor research, preparing committee memos and presentations, tracking ECM activity, and owning research workstreams through transaction execution.

Originate, structure, and close equity capital markets deals for a tokenized products suite. Build and manage external relationships and a robust pipeline, lead commercial negotiations, prepare origination materials, monitor market activity, and coordinate cross-functional execution through diligence, documentation, and closing.

Design, develop, and maintain high-performance, secure Java backend services and APIs. Ensure reliability, scalability, and cost-efficiency across microservices, databases, messaging systems, and capacity planning. Troubleshoot, profile, benchmark, and optimize systems (including ML applications) and collaborate with Kazakhstan stakeholders.

Lead legal subject matter expert for global financial crime matters including sanctions, AML/CFT, ABC, fraud, and market abuse. Provide authoritative legal advice, manage regulatory and law-enforcement engagement, oversee investigations and enforcement responses, advise on product and market-entry risks, manage external counsel, develop policies and training, and monitor global regulatory developments.