Teams at Binance

Design, build, and manage large-scale search and content recommendation systems using machine learning and personalization techniques. Collaborate with content, product, and business teams to define success metrics, drive AI product improvements, and maximize content value and user impact.

Lead CIS market growth strategy and annual planning. Drive KPIs (registrations, FTT, MAU, trading activity, revenue), manage budget allocation, prioritize high-impact opportunities, lead cross-functional GTM efforts, mentor local marketing, and represent the market in regional planning.

Own growth in the CIS region: design and run user acquisition, activation, and reactivation campaigns; run A/B tests and product experiments; optimize paid and CRM campaigns; monitor metrics and translate insights; collaborate with Product, CRM, Paid Ads, and Content teams.