About UM
The home of Full Colour Media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including American Express, General Mills, Emirates, Johnson & Johnson, Levi Strauss & Co, Dyson, Enterprise holdings, Upfield, Just Eat Takeaway.com and Mattel. For more information, please visit https://www.umww.com/
Position Summary
An exciting opportunity to join the vibrant UM team and account manage a portfolio of brands. The successful candidate will play a significant role in the team, driving forward innovative thinking and media planning excellence across digital and offline channels
Key Responsibilities
As Comms Planner you will support senior staff in producing relevant client action plans and play a key role in the planning process. This process includes discovering actionable insights from brand, category and audience analysis to mapping moments and using creativity to produce strategic value and ultimately delivering a suitable channel selection to achieve results. You will understand the importance of identifying the HVA and reaching them through precision targeting.
You will take ownership of all media plans across offline and online channels by leading campaign implementation. You will need to integrate and collaborate with the different business units within IPG, such as Kinesso, AV and Partnerships to ensure the day to day activity is running smoothly. Deliver specialist briefs and subsequent buying briefs – negotiate and buy direct digital activity and work with Kinesso to deliver programmatic campaigns. Analyse reports to give client clear insights on how the campaign is performing and actionable recommendations
Beyond meeting and exceeding your client’s expectations, you are responsible for the day to day tasks which include: Ensuring that media plans and Prisma/DDS are kept up to date to delivering timely and insightful reporting and PCAs.
You will also be responsible for assisting in new business pitches.
Desired Skills & Experience
- Previous media planning experience
- Expertise in using audience planning tools such as TGI, Adserve, Cafas, Comscore & Power Point, Excel and finance programs such as DDS and Prisma.
- Highly organised individual with experience in managing digital campaigns
- Exceptional attention to detail
- Outstanding communication and relationship-building skills
- Highly personable, collaborative and team-oriented
- Enthusiastic and pro-active, always looking to make positive contribution and get involved
- Experience working on a range of brands, and across a wide range of channels. Ideally someone who has been responsible for the implementation and management of campaigns across all media.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Subsidised lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Private Medical Insurance
- Group Personal Pension Plan with matched contributions of 6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
Top Skills
IPG Mediabrands Dublin, Dublin, IRL Office
Harcourt Road, Dublin, Dublin, Ireland
