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Cloudbeds

Marketing Operations Specialist

Reposted 17 Days Ago
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Ireland
Mid level
Ireland
Mid level
The Marketing Operations Specialist role focuses on optimizing marketing processes utilizing tools like Account Engagement and Salesforce. The specialist will manage lead flow, collaborate with sales and marketing teams, and ensure data integrity while supporting marketing strategies and integrating various tools.
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What Makes Us Unique 

At Cloudbeds, we're not just building software, we’re transforming hospitality. Our intelligently designed platform powers properties across 150 countries, processing billions in bookings annually. From independent properties to hotel groups, we help hoteliers transform operations and uplevel their commercial strategy through a unified platform that integrates with hundreds of partners. And we do it with a completely remote team. Imagine working alongside global innovators to build AI-powered solutions that solve hoteliers' biggest challenges. Since our founding in 2012, we've become the World's Best Hotel PMS Solutions Provider and landed on Deloitte's Technology Fast 500 again in 2024 – but we're just getting started. 


Location: Remote - (LATAM)

How You'll Make an Impact:

As a Marketing Operations Specialist, you’ll play a key role in optimizing marketing processes and ensuring seamless lead flow within our marketing automation platform. Your expertise in Account Engagement (Pardot) and Salesforce will be instrumental in driving efficiency and effectiveness across our marketing systems.

You’ll collaborate closely with Sales, Marketing, and CS/IT teams to ensure leads are accurately scored, processed efficiently, and delivered to Salesforce. Your analytical mindset, attention to detail, and problem-solving skills will help maintain data integrity and streamline marketing workflows, ultimately improving our overall marketing performance.

Our Marketing Team:

At Cloudbeds, our marketing team is the heartbeat of our company—dynamic, collaborative, and always learning from each other. We turn challenges into opportunities, bringing creativity and strategy together to drive impact across all teams.

Cloudbeds Marketing puts the fun in funnel. Even though we work remotely, our culture is vibrant, diverse, and deeply connected. We make it a priority to meet in person when we can, and we keep the energy high no matter where we are. If you’re someone who thrives in a fast-paced, cross-functional environment and loves blending fun with results, you’ll feel right at home with us!

What You Bring to the Team:

  1. Own and monitor the lead flow process in Account Engagement (Pardot), ensuring accurate scoring and smooth processing into Salesforce.
  2. Optimize marketing campaign efficiency by recommending audience segmentation strategies and automation enhancements.
  3. Support and coordinate integrations with third-party tools like Qualified, Groove, Chilipiper, LeanData, and Rattle.
  4. Identify and resolve data anomalies and errors, maintaining a high level of data integrity.
  5. Provide system administration support for user permissions, custom objects, and workflows in Pardot/Salesforce.
  6. Create and maintain documentation on processes, policies, and application configurations.
  7. Work cross-functionally to identify and implement CRM enhancements that improve marketing efficiency.

What Sets You Up for Success:

  1. 2+ years of experience managing marketing automation platforms (Pardot, HubSpot, or Marketo).
  2. 2+ years of Salesforce experience (Admin or Pardot Consultant certification is a plus).
  3. Experience in a B2B and/or SaaS environment, with a strong understanding of demand generation and customer lifecycle marketing.
  4. Familiarity with marketing tech tools such as Groove, Chilipiper, LeanData, or Qualified.
  5. Strong proficiency in Excel/Google Sheets for marketing data analysis and reporting.
  6. Deep understanding of digital user behaviors, website interactions, and marketing funnel analytics.
  7. Ability to manage projects, set clear expectations, and collaborate cross-functionally to meet deadlines.

Bonus Skills to Stand Out:

  1. Account Engagement (Pardot) Certified and Salesforce Admin preferred but not mandatory. HubSpot certifications will also be taken into consideration.
  2. Experience with Tableau CRM Analytics.
  3. Strong background in analyzing marketing data to drive campaign optimization.

#LI-REMOTE #LI-AM1

What to Expect - Your Journey with Us 

Behind Cloudbeds' revolutionary technology is a team of redefining what's possible in hospitality. We're 650+ employees across 40+ countries, bringing together elite engineers, AI architects, world-class designers, and hospitality veterans to solve challenges others haven't dared to tackle. Our diverse team speaks 30+ languages, but we all share one language: a passion for innovation and travel. From pioneering breakthroughs in machine learning to revolutionizing how hotels operate, we're not just watching the future of hospitality unfold – we're coding it, designing it, writing it and shipping it. If you're ready to work alongside some of the brightest minds in tech who are obsessed with using AI to transform a trillion-dollar industry, this is your chance to be part of something extraordinary.

Learn more online at cloudbeds.com

Company Awards to Check Out! 

  • Best All-In-One Hotel Management System | HotelTechAwards (2025)
  • Overall 10 Best Places to Work | HotelTechAwards (2025)
  • Most Loved Workplace® Certified (2024) 
  • Top 10 People’s Choice(2024)
  • Deloitte Technology Fast 500 (2024)

Discover our Benefits:

  • Remote First
  • PTO in accordance with local labor requirements
  • 2 corporate apartment accommodations for employee use for free (San Diego & São Paulo)
  • Full Paid Parental Leave
  • Home office stipend based on country of residency
  • Professional development courses in Cloudbeds University
  • Therapy + coaching sessions (limited per year)
  • Access to professional development, including manager training, upskilling and knowledge transfer.

Everyone is Welcome - A Culutre of Inclusion  

Cloudbeds is proud to be an Equal Opportunity Employer that celebrates the diversity in our global team! We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Cloudbeds is committed to the full inclusion of all qualified individuals. As part of this commitment, Cloudbeds will ensure that persons with disabilities are provided reasonable accommodations in the hiring process. We encourage deaf, hard of hearing, deaf-blind, and deaf-disabled individuals to apply. If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions, please contact our HR team by phone at 858-201-7832 or via email at [email protected]. Cloudbeds will provide an American Sign Language (ASL) interpreter where needed as a reasonable accommodation for the hiring processes.

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Cloudbeds. Staffing, recruiting agencies, and individuals being represented by an agency are not authorized to use this site or to submit applications, and any such submissions will be considered unsolicited. Cloudbeds does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Cloudbeds employees, or any other company location. Cloudbeds is not responsible for any fees related to unsolicited resumes/applications.

Top Skills

Account Engagement
B2B Demand Generation
B2B Marketing Operations
Data Hygiene
Excel
Marketing Automation Tools
Pardot
Salesforce
Tableau Crm Analytics

Cloudbeds Dublin, Dublin, IRL Office

157 Thomas Street, , Dublin, Dublin, Ireland

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