Marketing Operations & AI Transformation Manager

Work Mode: Hybrid 3+ days per week in our Dublin office

Department: Marketing

LearnUpon partners with over 1,600 organisations globally to unlock the potential of employees, customers & members through learning that’s easy, scalable and focused on results.

Read more about life at LearnUpon here. 

The Marketing Team functions as a strategic engine for LearnUpon’s global growth. We are actively transforming Marketing from an execution-heavy support unit into a high-velocity, data-driven revenue driver. By establishing absolute clarity over our marketing-to-sales funnel and pioneering AI-driven workflows, we ensure our go-to-market strategies are optimized, scalable, and relentlessly focused on pipeline results.

As our Marketing Operations & AI Transformation Manager reporting to the VP Marketing, you will be a critical catalyst for our North Star by owning the systems, data, and processes that power our global marketing engine. You will lead our migration from Marketo to HubSpot, manage the wider marketing tech stack, and deliver the funnel reporting necessary to optimize ROI. Critically, you will be our dedicated AI champion—bridging the bandwidth gap by practically implementing AI tooling and automating day-to-day workflows to unlock unprecedented productivity across the team.

In addition, you’ll be responsible for:

• Leading the end-to-end migration from Marketo to HubSpot, including planning, data migration, programme rebuild, Salesforce integration, QA, and team enablement.
• Owning marketing reporting and analysis across the funnel—from campaign performance and channel ROI through to MQL, pipeline, and revenue contribution.
• Managing and optimising the marketing tech stack, ensuring tools are well-integrated, properly governed, and delivering measurable value.
• Developing and rolling out the framework for AI adoption across the marketing team—identifying high-impact use cases, evaluating tools, defining processes, and enabling the team to work in new and more effective ways.
• Partnering with Demand Generation, Content, Brand, Sales, RevOps & BI teams to ensure data flows, attribution, and campaign execution are seamless.
• Establishing and maintaining data hygiene standards, lead routing logic, scoring models, and lifecycle management.
• Collaborating closely with the GTM Engineer (RevOps) to integrate custom data sources and automated enrichment tools into the marketing tech stack, equipping the outbound team with actionable, high-intent account intelligence and clean target lists.

Must-Haves                                                                         

• 5+ years of experience in marketing operations, marketing technology, or a closely related discipline within B2B SaaS.
• Hands-on expertise with HubSpot, including direct experience of platform migration.
• Strong working knowledge of Salesforce CRM and its integration with marketing automation platforms.
• Demonstrable experience building marketing dashboards, funnel reporting, and pipeline analysis.
• Practical experience designing and implementing AI-enabled workflows, automated applications, or AI tooling in a marketing context.
• Strong understanding of marketing data, lead lifecycle, and revenue attribution models.
• Superb written and verbal English communication skills, with the ability to effectively engage stakeholders across the business.
• A bias for action, strong project management discipline, and the ability to balance strategic thinking with hands-on execution.

Nice-to-Haves

• Experience in the LMS or Learning Tech industry.
• Experience working in a fast-growing SaaS startup.
• Experience leading martech transformation or consolidation projects in a global organisation.
• Working knowledge of SQL, BI tools (e.g. Looker, Tableau, Power BI), or data warehousing concepts.
• Familiarity with prompt engineering and evaluating generative AI tools for enterprise use.
• Experience supporting ABM programmes and integrated demand strategies.
• A relevant qualification (Degree or equivalent) in Marketing, Business, Analytics, or a related field.

*If you don’t tick every box but believe this role is a mutually good fit, please don’t hesitate to apply. We’d love to hear from you.

From comprehensive rewards and generous time off to meaningful investment in your growth and development, LearnUpon gives you the support, trust, and opportunity to do the most impactful work of your career.

Learn more here. 

• Qualified applicants may be invited to an initial screening call with a member of our TA Team.
• Successful candidates will be invited to a series of practical interviews.
• Finally, candidates will have an interview with our CFO.
• Successful candidates will be contacted with an offer to join our team.

Note: At LearnUpon, we utilise AI to enhance the speed and quality of our screening and assessment practices, but our hiring decisions are always human. 

LearnUpon is an Equal Opportunities Employer. 

We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.

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