Marketing Manager

Company Description

TOMRA Food is a multinational organisation and a leading provider of sensor-based sorting, peeling and integrated post-harvest solution for the food industries. Transforming global food production to maximise food safety and minimise food loss by making sure Every Resource Counts™, has been our strength for over 50 years.

At TOMRA, we want people to innovate, show passion in their work and be responsible. We encourage the freedom to innovate and take risks that result in breakthroughs that challenge the status quo. We value passion that focuses and commits to meeting success. We believe in a responsible and safe mindset that takes care of our customers, products, and fellow employees.

Join the resource revolution!

Job Description

Reporting to the Director of Product Management & Marketing, the Global Solutions Marketing Manager will ensure TOMRA Foods' solution portfolio is effectively positioned through impactful marketing and communication. This role is responsible for developing and implementing the Global Solutions marketing strategy, with a strong focus on hands-on digital marketing execution, including website improvements, social media strategies, global lead generation, and performance analytics. Additionally, this role will lead and unify the Global Solutions team of high-performing Product Marketing Managers, Content Marketing Manager and Graphic Designer, to ensure seamless collaboration and execution. 

Key Responsibilities

• Help to develop and deploy the global marketing strategy, aligned with the business strategy and objectives 

• Participate in building the marketing budget and monitor spend throughout the year 

• Align the on-and offline global and regional initiatives 

• Design and implement digital marketing strategy and initiatives 

• Ensure the website and landing pages deliver an optimal user experience 

• Design and execute organic and paid social media strategies to enhance brand presence, engagement and lead generation across digital channels 

• Utilize analytics tools to track SEO and social media performance 

• Oversee critical marketing functions, such as product marketing, content marketing, PR and communications, graphic design. 

• Maintain a strong partnership with the regional marketing teams to align goals, deliver effective integrated campaigns and optimize lead transition processes 

• Coordinate with other departments and external contractors to ensure the organization’s message is clearly defined and distributed across all channels and targeted audiences 

Team Leadership

• Provide direction, guidance, structure and leadership to the GS marketing team

• Ensure smooth coordination and alignment with the regional marketing teams 

• Report to and be the right hand of the director of Product Management and Marketing

Health & Safety

• Promote a “Safety first” culture throughout the company, our customers, and our industry 

• Ensure adherence to safety and quality across all facets of our operation and customer delivery 

• Ensure the team works within agreed operating models, and ensure all decisions are made within agreed authority limits 

• Ensure compliance with agreed processes / procedures, controls and address quality and assurance outcomes as required 

• Identify, implement and embed any excellence initiatives to improve quality, performance and efficiency of the team to facilitate outstanding customer experience 

Qualifications

Leading the Business 

• 8+ years of experience in B2B marketing, ideally within technology driven organisation 

• Knowledge of marketing and digital marketing purpose, tasks, methods and tools 

• Proficiency in creating marketing strategies that deliver growth 

• Good people management, project management and problem-solving skills 

• Strong analytical skills, allowing to drive sound, data-driven decisions 

Leading Self 

• Fluent in spoken and written English; proficiency in other EMEA languages is a plus 

• Degree or equivalent, preferably in Marketing, Management, or a related field 

• A minimum of 3-5 years of experience in website improvement with a proven track record in enhancing search rankings 

• A minimum of 3-5 years of experience in digital marketing, specifically in demand generation, email marketing, organic and paid media 

• Experience in aligning organic strategies with paid campaigns 

• Strong budget management and resource allocation skills 

• Curiosity, innovative thinking and creativity 

Leading Others 

• Proven ability to build and lead high-performing teams to achieve success 

• Outstanding people management skills 

• Ability to communicate effectively and manage internal and external stakeholders, both verbally and in writing

Additional Information

How to Apply:

If this sounds like you, we would love to hear from you! All applications will be managed in the strictest confidence.

TOMRA is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, colour, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristics. Reasonable accommodations will be made and will be provided as requested by candidates taking part in all aspects of the selection process.