Paid Marketing manager

Summary 

 
We’re looking for an experienced Paid Marketing Manager to join the Paid Acquisition team at Smartbox. 

In this role, you will be part of a team who are responsible for driving our online acquisition strategy, managing digital campaigns across multiple channels, optimizing media spend, and ultimately delivering high-quality customers to Smartbox.  

You will play a crucial part in scaling our paid marketing efforts, analyzing results, and making strategic adjustments to drive growth and customer acquisition. 

We’re looking for a high achiever who has no problems working autonomously and bringing new strategic initiatives to the table to help the Acquisition channels grow. 

 

Responsibilities   

• Campaign Strategy and Management: Develop, execute, and optimize multi-channel marketing campaigns (PPC, paid social, display, partner channels) to drive online traffic and conversions. 

• Budget Management: Monitor and optimize media spend across platforms, ensuring cost efficiency and ROI while meeting performance goals. 

• Analytics and Reporting: Utilize analytics tools (Power BI, GA4) to track key performance metrics, evaluate campaign effectiveness, and provide actionable insights for continuous optimization and improvement. 

• Audience Targeting and Segmentation: Leverage audience data and insights to refine targeting strategies, improve conversion rates, and enhance ad personalization. 

• A/B Testing and Optimization: Drive ongoing experimentation to optimize creative assets, landing pages, and ad copy for performance improvement. 

• Collaboration and Cross-Functional Support: Collaborate with internal teams, including Trading, Category, and Brand Marketing teams to ensure alignment of marketing initiatives and campaigns with overall business goals and objectives. 

• Market Research and Competitive Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and inform marketing strategies and tactics. 

Essential Competencies/ skills : 

• 5+ years of experience in paid marketing, preferably in house, with substantial exposure to ecommerce marketplaces. 

• A proven track record of managing and optimizing multi-channel campaigns across search, social and programmatic. 

• High level of Proficiency in digital marketing tools and platforms, such as GA4, Meta Ads Manager, Google Ads. 

• A deep knowledge and understanding
  of attribution models and methodologies. 

• Excellent analytical and problem-solving abilities, along with an ability to collaborate cross-functionally 

• High level troubleshooting skills and strong attention to detail 

• Strong Communicator: Effective written and verbal communication skills; able to present data insights clearly and persuasively.