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Celonis

Head of Marketing Planning and Operations

Posted 2 Days Ago
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Hybrid
Madrid, Comunidad de Madrid
Senior level
Hybrid
Madrid, Comunidad de Madrid
Senior level
The Head of Strategic Marketing Operations will lead and optimize marketing operations, enhance budget management, and ensure strategic alignment across teams.
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We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

The Team:

Are you a strategic operations leader who excels at building unified frameworks, governance structures, and turning complex data into actionable strategies? Do you thrive in guiding daily operations—managing budgets, driving performance, and leading yearly and quarterly planning cycles—while working cross-functionally to align marketing efforts with business goals and embed best practices that boost efficiency and impact?

The Role:

The Head of Marketing Planning and Operations is a critical leadership role responsible for driving strategic alignment and operational excellence across the global marketing organization. This leader oversees annual and quarterly planning cycles, budget and performance management, and the orchestration of marketing production flows to ensure efficient execution and adaptability to market insights. By establishing unified planning frameworks and streamlining processes, they optimize team capacity and resource allocation to maximize marketing impact and business growth. The role also involves cross-functional collaboration beyond marketing, enabling faster iteration and minimizing organizational friction. With strong critical thinking and communication skills, this person ensures strategic decisions are data-driven and clearly communicated at the executive level. The ideal candidate brings deep experience in marketing strategy, operations, production workflows, and financial oversight, with a proven ability to lead teams and deliver measurable results

The work you’ll do:

  • Collaborate with the marketing leadership team to drive executive conversations through strategic storytelling, effectively communicating planning insights, budget optimization opportunities, and performance results across key business decks.
  • Build and govern a unified, iterative planning framework for all marketing activities, establishing clear terminology and ensuring minimal context-switching across the organization
  • Drive end-to-end marketing production flows, ensuring seamless execution and eliminating operational gaps between strategic planning and tactical implementation.
  • Critically analyse and optimize global marketing budgets, proactively identifying deviations and providing actionable insights for adjustments in regional and global marketing strategies based on real-time data.
  • Lead cross-functional initiatives and align stakeholders across marketing, product, sales and finance teams to enhance operational efficiency, customer centricity, and achieve company-wide strategic alignment.
  • Develop and champion robust governance standards, ensuring scalable, repeatable and continuously optimized marketing execution, underpinned by clear accountability.
  • Spearhead the implementation of comprehensive reporting mechanisms providing insightful narratives that guide strategic and tactical marketing decision-making.
  • Build and test MVPs to drive operational process excellence using cutting edge technologies.

The qualifications you need:

  • Bachelor’s degree (MBA or Master’s degree preferred) in Marketing, Business, Analytics, or  related field.
  • 8+ years of experience in strategic marketing operations, planning, or analytics, including 4+ years in senior cross-functional leadership roles.
  • Proven experience establishing unified planning and governance frameworks, and optimizing complex global marketing production processes, with a track record of delivering operational efficiency and impact.
  • Strong understanding of marketing performance metrics, financial planning, and reporting tools, including experience with marketing dashboards and KPIs to interpret complex data and translate it into clear, actionable strategies and insights.
  • Exceptional budget analysis and optimization skills, with demonstrated ability to identify and act upon critical performance-driven insights.
  • Exceptional leadership and stakeholder management experience, with demonstrated ability to influence and align teams across levels around unified operational frameworks and strategic goals.
  • Hands-on experience with marketing technology platforms, project management methodologies, and system integration, with the ability to lead system optimization and integration for enhanced operational performance.
  • Critical thinking and analytical capabilities, adept at translating data sets into actionable, meaningful insights for executive-level decision making.

What Celonis Can Offer You:

  • Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
  • Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
  • Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more.
  • Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.
  • Connect and Belong: Find community and support through dedicated inclusion and belonging programs.
  • Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
  • Collaborate Globally: Join a dynamic, international team of talented individuals.
  • Empowered Environment: Contribute your ideas in an open culture with autonomous teams.

About Us:

Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Celonis Inclusion Statement:

At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

Your Privacy:

Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices

By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.

Please be aware of common job offer scams, impersonators and frauds. Learn more here.

Top Skills

Financial Planning
Kpis
Marketing Dashboards
Marketing Technology Platforms
Project Management Methodologies
Reporting Tools
SaaS
System Integration

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