Develop and execute CRM strategy for a specific LATAM market;
Own the full player lifecycle: onboarding, retention, reactivation, VIP;
Implement advanced player segmentation based on behavioral and financial data;
Manage multi-channel communications (email, SMS, push, in-app, etc.);
Manage and develop the CRM team;
Monitor and improve key KPIs: LTV, ARPU, Retention Rate, Churn, NGR;
Collaborate closely with BI, Marketing, Product, and VIP teams;
Communicate with external partners.
5+ years of experience in CRM, with a strong focus on retention and customer lifecycle management;
2+ years of experience leading CRM teams or managing CRM functions;
Strong understanding of player lifecycle, retention strategies, and engagement mechanics;
Hands-on experience with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar solutions;
English proficiency at an intermediate level or higher;
Proven experience working with LATAM markets;
Spanish language proficiency would be considered a strong advantage.
Strategic and commercially minded leader with the ability to drive CRM growth and retention performance;
Data-driven decision maker with a strong focus on measurable business impact and continuous optimization;
Proven people management experience, with the ability to build, develop, and lead high-performing teams;
Strong stakeholder management, communication, and prioritization skills, thriving in a fast-paced and dynamic environment.
Health & Wellness Focus;
Global Medical Coverage;
Growth Opportunities;
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
Performance-Driven Rewards;
Dynamic Work Environment.
Apply, and let your growth journey begin.
