Haematology Brand Lead
As the Haematology Brand Lead, you have a unique opportunity to be a driving force for the organization and will be accountable for creating and implementing the marketing strategy. This is an important role within GSK’s Oncology team, working with the cross-functional team of Medical, Market Access, Regulatory and other relevant functions to ensure a successful launch and business in haematology.
This role will have specific focus on the marketing mix that should be implemented for a successful launch.
Haematology is an extremely important and high-profile area for GSK, making this role similarly high-profile in its successes. It’s a dynamic, fast paced therapy area offering real variety of experience, challenge and knowledge, and is also highly competitive. Our oncology andhaematology products have a transformational impact on our patients and their loved ones, so this is a fantastic role for anyone passionate about transforming the lives of patients.
Your responsibilities:
- Take accountability to develop and deliver clear strong marketing plans
- Partner excellently with cross functional teams to develop and execute and winning launch plan
- Support launch excellence process and milestones with the regional team
- Leadership of the marketing team on the development and execution of a competitive marketing plan
- Build strong and collaborative relationships with regional team to ensure strong alignment between Ireland team and key stakeholders
- Ensure all activities and plans are executed in alignment with GSK’s high ethics and compliance standards and all applicable local legal requirements and regulations.
- Role model GSK’s values and expectations. Adhere to GSK Code of Business Ethics, the IPHA Code of marketing practice for the pharmaceutical industry and in line with scientific engagement principles.
Why you?
Qualifications & Skills:
We are looking for professionals with these required skills to achieve our goals:
- Sales and marketing background, with an excellent understanding of the Irish haematology market
- Strong commercial and business acumen with product launch experience preferable
- Experience developing multi-channel strategies and campaigns for a brand, including all core digital channels
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- Experience with product launches in the hospital specialty care market.
- Understanding of relevant clinical key stakeholders, cancer funding processes and the local healthcare system (including access and routes to market) for the assigned products.
- Experience of having worked in the area of haematology.
- Marketing Degree/Diploma or equivalent
- Works creatively and independently, with the passion and energy to drive what is needed for the best possible launch
- Comfortable with creative thinking and problem solving
- Highly customer & patient focused
- Demonstrated project management skills
Closing Date for Applications: 19th June 2025 (COB)
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
