GP and iTero Marketing Manager

Key Responsibilities

• Translate and executes regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including:

• Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
• Build KOL network (speakers, key customers, institutions) to support execution of the plan;
• Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
• Identify and champion local growth opportunities in addition to the regional plan
• Key stakeholder in country leadership team to lead the country marketing plan;
• Development of country market insights and analytics to successfully execute country market plans;
• Translate and support of development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
• Country Market analysis to support ROI expecations;
• Developing and maintaining relationships with country speakers, customers  and universities;
• Cross functional coordination with Sales and finance teams to support business growth;
• Establishing close relationships with the global, regional and local marketing teams;
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
• Utilise digital communication platforms to deliver plan

Skills, Knowledge & Expertise

• Bachelor degree or above, preferably in a marketing or business related field.
• Ideally at least 5 years of proven work experience in marketing at country level. 
• Industry background in the medical device field.
• Excellent communication and presentation skills. Native local language and fluent English
• Preferably sales experience in medical devices
• Strategic Thinker
• Highly Organized
• Action Oriented
• Takes initiative / proactive
• Strong communication and presentation skills
• Results oriented
• Strong time management skills
• Display a strong sense of urgency
• Expert in Powerpoint, Excel, Word, and overall computer organizational skills
• Ability to lead and collaborate with cross functional groups.
• Fluent in English and fluent in language of assigned country;

About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.