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YOUR MISSIONThe Director of Engineering - Core Commerce Platform owns the technology foundation that powers every commercial transaction in our DTC ecosystem. This role carries direct product technology accountability for a portfolio of mission-critical commerce capabilities.
This is a platform-first, API-first engineering leadership role. You will architect and deliver a composable commerce foundation built on best-in-class packaged solutions and open-source technologies ensuring every capability is pluggable, scalable, and reusable across channels. AI-native engineering is not optional: you will embed intelligent automation, agentic workflows, and AI-driven decision-making into the commerce engine itself.
As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.
Key Responsibilities & Scope of Ownership:
Basket & Checkout - cart management, checkout orchestration, address, tax, and shipping services.
Payments - payment gateway integrations, payment method management, fraud signals, refunds, and reconciliation.
Cross Channel Inventory Availability - A centralized availability layer acting as the single source of truth across all channels, governed by real-time ATP calculation and network/channel segmentation.
Omnichannel Order Management System (OMS) - order lifecycle, inventory allocation, split fulfilment, returns and exchanges.
Post-Order - fulfilment tracking, consumer notifications, returns portal, and post-purchase experience.
Membership & Loyalty - tier management, points engine, rewards redemption, and member identity.
Social & Agentic Commerce - conversational commerce, social checkout integrations, AI agents for purchase assistance and order management.
API-First & Composable Commerce Architecture
Define and execute a composable, API-first commerce architecture ensuring every capability is exposed as a clean, versioned, and well-documented API consumable by any channel (web, mobile, voice, agentic).
Own the composable commerce reference architecture for DTC: MACH-aligned (Microservices, API-first, Cloud-native, Headless) services that integrate seamlessly with SFCC, Fluent Commerce, and APIGEE.
Design for pluggability that ensures payment providers, fulfilment partners, and loyalty engines can be swapped or extended with minimal coupling.
API governance - versioning strategy, deprecation policy, and contract testing.
Technology Vision & Product Roadmap Delivery
Own the technology strategy and engineering roadmap for the Core Commerce Platform, delivered in partnership with the product organisation.
Translate business requirements for checkout optimisation, payment success rates, loyalty growth, and fulfilment efficiency into technical solutions.
Balance investment between packaged solution capabilities (SFCC, Fluent Commerce) and custom open-source components by making principled build/configure/extend/buy decisions.
Lead the technical strategy for Social Commerce integrations (Instagram, WhatsApp commerce, TikTok Shop) and Agentic Commerce.
Packaged Solutions & Open-Source Engineering
Technical & strategic ownership of Fluent Commerce OMS configuration, customisation, and integration including order routing rules, inventory network design, SLA management.
Lead Salesforce Commerce Cloud (SFCC) platform engineering for commerce services.
Drive payments engineering: integration with payment gateways (e.g. Adyen, Razorpay), tokenisation, alternative payment methods, and reconciliation.
Lead the Membership & Loyalty platform - ensure real-time points, tier transitions, and reward redemption work at scale.
AI-Native Commerce Engineering
Embed AI natively into the commerce platform: intelligent checkout assistance, AI-powered fraud scoring, automated order exception handling, and demand-aware inventory allocation.
Lead the technical design and delivery of Agentic Commerce capabilities.
Partner with the Consumer Intelligence & Engagement team to ensure commerce events feed personalisation and intelligence loops.
Apply AI to operational excellence - anomaly detection in payment flows, automated reconciliation, smart fulfilment routing.
Scalability, Reliability & Governance
Own SLAs, SLOs, and SLIs for all Core Commerce Platform services by ensuring 99.99%+ availability for checkout and payments during peak commerce events.
Lead capacity planning, load testing, chaos engineering, and disaster recovery for commerce-critical services.
Establish security standards for PCI-DSS compliance in payments, data encryption, and consumer PII protection across commerce services.
Drive engineering standards and governance across the organisation's codebases and third-party integrations.
Key Requirements:
15+ years of engineering experience, with 5+ years leading platform or commerce engineering organisations with direct product delivery accountability.
Deep expertise in composable commerce architecture - microservices, event-driven systems, API-first design, and MACH principles.
Deep architectural and implementation experience with Order Management Systems - ideally Fluent Commerce, or strong equivalent (Salesforce OMS, IBM Sterling, Kibo).
Salesforce Commerce Cloud (SFCC) platform engineering background will be a plus.
APIGEE (or equivalent API gateway) experience - design, governance, traffic management, and developer portal management.
Payments domain expertise - gateway integrations, PCI-DSS compliance, 3DS2, tokenisation, alternative payment methods.
Proven track record of driving innovation, with a strong architectural understanding of how to integrate LLMs and agentic frameworks into enterprise transactional systems.
Strong open-source engineering background - comfortable selecting, extending, and contributing to open-source commerce and platform components.
Experience in Membership & Loyalty platforms - points engines, tier logic, reward fulfilment.
Experience with Social Commerce integrations (Instagram, WhatsApp, TikTok) and/or conversational/agentic commerce implementations.
Familiarity with GraphQL Federation for composable API delivery across commerce services.
Track record of managing high-availability commerce systems through peak trading events (e.g. Black Friday, sale events).
PCI-DSS, ISO 27001, or equivalent security compliance experience.
Key Technologies:
OMS: Fluent Commerce (preferred), Salesforce OMS, or equivalent
Commerce Platform: Salesforce Commerce Cloud (SFCC / PWA Kit / OCAPI / SCAPI)
API Management: APIGEE (API gateway, developer portal, OAuth, rate limiting)
Payments: Adyen / Razorpay, PCI-DSS, 3DS2, tokenisation
Loyalty Platform: Antavo or SaaS loyalty engine
AI/Agentic: LLM integration, agentic frameworks (LangGraph, AutoGen), AI ops
API Design: GraphQL (GQL), OpenAPI / REST, event-driven (Kafka / SNS)
Infrastructure: Kubernetes, cloud-native (AWS / GCP / Azure), CI/CD, observability
Leadership Expectations:
At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.
Strategic Thinking & Vision
Translate ambitious business goals into clear, executable technology strategies and roadmaps.
Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.
Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.
Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.
Ownership & Accountability
Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.
Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.
Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.
Make difficult decisions when required and stand behind them with conviction and integrity.
People & Team Leadership
Build, develop, and retain diverse, high-performing teams capable of delivering at scale.
Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.
Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.
Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.
Collaboration & Stakeholder Management
Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.
Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.
Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.
Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.
Innovation & Continuous Learning
Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.
Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.
Create space for innovation while maintaining a disciplined approach to execution and delivery.
Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.
Commercial & Consumer Mindset
Understand the connection between technology decisions, consumer experience, and business performance.
Make decisions that balance innovation, speed, quality, and commercial impact.
Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.
Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.
Building PUMA's Future
Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.
Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.
Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.
Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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