Leads Align Technology’s Dental Service Organization strategy across the UK, Ireland, and Nordic countries. Owns revenue growth, profitability, strategic account expansion, enterprise partnerships, commercial negotiations, and adoption of Invisalign, iTero, and digital transformation programs. Builds executive customer relationships, leads cross-functional and matrixed teams, develops scalable account governance, and drives practice growth and channel expansion across major dental groups.
At Align Technology, we believe a great smile can transform a person's life. As we continue to expand and strengthen our relationships with Dental Service Organizations (DSOs) across United Kingdom, Ireland and the Nordic countries we are seeking a highly experienced commercial leader to drive strategic growth, customer engagement, and business transformation within this important channel.
The Director, DSO UKI & Nordics is responsible for defining and executing Align Technology's UKI & Nordics DSO (Dental Service Organization) strategy, accelerating growth across regional and multinational DSO customers, and establishing Align as the strategic partner of choice for UKI & Nordics most influential dental groups.
The role acts as the senior commercial leader for the DSO segment, driving enterprise partnerships, strategic account expansion, digital transformation initiatives, Invisalign adoption, iTero utilization, and practice growth programs across large group practices. The Director leads a matrixed organization and partners closely with Country BDMs, General Managers, Marketing, Clinical, Practice Development, Finance, and Operations teams to deliver sustainable growth and customer value.
This position will cover United Kingdom, Ireland and the Nordic countries and the ideal candidate is living in Denmark or United Kingdom
Role expectations
Enterprise account Leadership
- Define and execute the DSO channel strategy across UKI & Nordics in alignment with regional and global business priorities.
- Own and drive revenue growth, profitability, and market expansion within designated DSO and strategic group accounts.
- Lead annual business planning, forecasting, latest estimates, and strategic account planning activities.
- Act as the senior commercial voice of the DSO segment, influencing priorities, investments, and go-to-market initiatives.
- Identify and evaluate new growth opportunities, business models, partnerships, and channel expansion initiatives.
- Lead negotiation and renewal of strategic commercial agreements.
- Builds scalable account management frameworks and governance processes.
DSO & Strategic Account Development
- Build and maintain executive-level relationships with key DSO stakeholders and decision-makers across Europe.
- Develop and implement customer-specific growth plans focused on adoption, utilization, digitalization, and long-term partnership development.
- Lead negotiations of strategic commercial agreements in collaboration with Legal, Finance, and Commercial Operations.
- Drive business reviews, growth initiatives, and account governance processes with major DSO customers.
- Ensure effective execution of customer strategies through close collaboration with local commercial teams.
Channel Development & Practice Growth
- Drive increased utilization of Invisalign, iTero, and the Align Digital Platform across key UKI & Nordics DSO accounts.
- Develop scalable programs that support practice development, workflow optimization, customer education, and digital transformation.
- Partner with Marketing and Clinical teams to strengthen customer engagement and accelerate growth initiatives.
- Monitor industry trends, competitive activity, consolidation and emerging DSO business models to continuously refine channel strategy and value propositions.
Cross-Functional Leadership
- Partner closely with Commercial (BDMs and GMs), Marketing, Clinical Education, Customer Success, Finance, Operations, Digital, and Analytics teams to deliver business objectives.
- Ensure alignment between strategic priorities and operational execution.
- Lead complex projects involving multiple stakeholders across geographies and functions.
- Influence priorities across a highly matrixed environment.
Organizational Leadership
- Provide leadership, coaching, and strategic direction to DSO team members, BDMs and cross-functional partners.
- Contribute to talent development, succession planning, and capability building within the DSO organization.
- Foster a culture of collaboration, innovation, accountability, and continuous improvement.
What we're looking for
- Bachelor’s degree in business, Marketing, Healthcare, or a related field.
- 10+ years of commercial leadership experience.
- Proven experience managing large strategic or enterprise accounts.
- Experience leading large complex customer relationships and executive stakeholder engagement.
- Experience negotiating complex, multi-country commercial agreements.
- Demonstrated success driving growth in healthcare, medical device, dental, technology, or healthcare services sectors.
- Demonstrated ability to influence senior stakeholders across diverse functions and geographies.
- Excellent analytical, negotiation, presentation, and communication skills.
- Ability and willingness to travel extensively across Europe and other regions as required, with travel expected to exceed 70% of working time to support customer engagement, business development activities, executive stakeholder management, strategic account reviews, industry events, and team leadership initiatives
- Fluent in English, any other languages are considered a plus
Preferred Qualifications
- MBA or advanced business degree
- Experience within healthcare, medical devices, dental, orthodontics, or technology sectors.
- Direct DSO or group practice experience.
- Experience managing regional or international business portfolios and strategic partnerships.
- Additional European languages.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
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