Digital Marketing Manager

The Opportunity

We're looking for an experienced, hands-on B2B marketer to drive growth through smart, strategic digital campaigns. In this role, you’ll focus on growing reach and engagement with key buyer groups and building a high-quality, qualified pipeline to support our growth.

You’ll lead Account-Based Marketing, digital campaigns across LinkedIn, email, SEO, paid search, and more — bringing an integrated, data-driven approach to everything you do. Experience with platforms like 6Sense, HubSpot, and Gong Engage is a big plus.

We’re looking for someone who’s proactive, creative, and ready to own their impact from day one

Responsibilities

• Plan and implement B2B demand generation campaigns across the US and EMEA 
• Optimize campaign performance to support pipeline and revenue objectives 
• Work with the content team to manage and optimize our SEO initiatives 
• Develop an email marketing strategy that engages our buyer groups at each stage of the funnel  
• Leverage multiple channels and tactics to drive buyer group engagement: website, digital marketing, email, social media, ABM, paid search, video, programmatic, and display. 
• Work closely with the entire commercial organization, including sales, BDR, content, product marketing, and events teams to support account nurturing, pipeline acceleration and growth.  
• Drive digital marketing measurement & performance analysis against ROI/metrics and benchmarks using a suite of digital tools. 

Requirements

• 5+ years of marketing experience in B2B demand generation planning and programs targeting a range of clients, including large enterprises.  
• Deep understanding of CRM, marketing automation, SEM, SEO, account-based marketing, performance marketing, and email marketing tactics and technologies. 
• Strong track record using marketing automation tools to maximum effect 
• Excellent analytical skills, able to tell a story with data and insights 
• Proven success and high-level proficiency with self-serve digital advertising platforms, particularly LinkedIn. 
• Solid project management and organizational skills. 
• Able to work cross-functionally and globally, with strong stakeholder management and collaboration capabilities. 
• Occasional travel to our other office locations (less than 10%). 
• BSc/BA in Marketing, Digital Media, Business or a similar field of study. 

What's on offer?

• Competitive salary and benefits: Your financial well being is important to us. Join ESW and experience the satisfaction of being rewarded for your hard work, dedication and commitment.
• Professional and personal development: Find your spark and leave your mark. We will ensure your talent is nurtured and cultivated for growth and success throughout your career with ESW.
• Hybrid Working: Our Hybrid Working Model empowers you to embrace the flexibility of hybrid working and enjoy the best of office and remote work.
• Diversity, Belonging & Inclusion: When we win, we win together. You'll be part of a culture that values every individual for who they are, fostering an environment where uniqueness is encouraged.

ESW is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at ESW are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.

If you require any reasonable accommodations or adjustments throughout the hiring process, please let us know. We are dedicated to ensuring equal access and opportunity for all candidates.

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