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The Demand Generation Manager drives pipeline and revenue through integrated marketing campaigns, manages multi-channel marketing tactics, and analyzes campaign performance.
Demand Generation Manager
Location: Boston, MA
As Demand Generation Manager, you will be part of a global team responsible for driving pipeline and ultimately revenue for Nasuni. You will use a multi-channel approach to identify accounts in our ICP and use a wide array of marketing tactics to target and nurture them to sales readiness. You are data-driven, customer-focused, and operate with urgency to achieve team goals.
Key Responsibilities:
- Own the planning and execution of integrated marketing campaigns to generate high-quality leads and drive pipeline.
- Partner with product marketing to ensure messaging and content aligns with buyer journey stages and campaign objectives; develop and execute intent-based marketing programs.
- Design and manage programs across email and paid channels to engage, nurture and convert prospects to customer; optimize segmentation and personalization to increase engagement and conversion rates.
- Analyze campaign performance across channels (digital, email, events, webinars) and optimize based on insights.
- Own marketing funnel metrics (MQLs, SQLs, pipeline influenced, and ROI) and continuously test to improve performance; collaborate with RevOps to ensure accurate attribution and reporting.
- Plan, promote, and execute webinars and virtual events, including speaker coordination, content development, promotion and follow-ups
- Manage relationships with B2B content vendors to run intent fueled, targeted campaigns that drive; evaluate vendor performance and negotiate contracts to maximize ROI.
- Partner tightly with SDRs to ensure they are enabled on programs and are meeting SLAs for both inbound and outbound programs.
Requirements:
- 5+ years of experience in demand generation or growth marketing for a B2B SaaS or software company.
- Strong hands-on experience with intent data platforms, marketing automation (e.g., 6sense, HubSpot, Marketo), and CRM tools (e.g., Salesforce).
- Proven track record building and scaling full-funnel programs that drive measurable pipeline growth.
- Analytical mindset with a passion for data, testing, and continuous optimization.
- Experience in managing webinars and working with content syndication or B2B lead gen vendors.
- Excellent project management and cross-functional collaboration skills.
- Strong written and verbal communication with an eye for compelling messaging and storytelling.
Preferred Qualifications:
- Experience in account-based marketing (ABM) or working closely with BDR/SDR teams.
- Knowledge of buyer journey frameworks and B2B sales cycles.
About Nasuni
Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.
Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.
Why work at Nasuni?
As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:
As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:
- Best in class employee onboarding and training
- “Take What You Need” paid time off policy
- Comprehensive health, dental and vision plans
- Company-paid life and disability insurance
- 401(k) and Roth IRA retirement plan
- Generous employee referral bonuses
- Flexible remote work policy
- 10 paid holidays
- Wide array of wellbeing offerings
- Pre-tax savings accounts with company contributions
- An Employee Assistance Program to help deal with life’s difficulties and stressors
- Great team culture and social activities
- Collaborative workspaces
- Free on-site fitness centers and stocked kitchens in select office locations
- Professional development resources
To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.
Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.
This privacy notice relates to information collected (whether online or offline) by Nasuni Corporation and our corporate affiliates (collectively, “Nasuni”) from or about you in your capacity as a Nasuni employee, independent contractor/service provider or as an applicant for an employment or contractor relationship with Nasuni.
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