The CRM Specialist will execute and enhance CRM campaigns to drive commercial outcomes while ensuring campaign quality and strategic alignment with partners.
The Company:
From our roots in Ireland, CarTrawler has grown into the leading B2B technology provider of car rental and mobility solutions to the global travel industry. If you’ve ever booked a flight and seen the option to rent a car, that was probably us; but it’s our people that make everything we do possible – and we’re growing!
At CarTrawler, you’ll find more than just a job. You’ll find flexibility, meaningful impact, and a culture built by the people who live it every day. Our culture is built on high performance, genuine connection, and a shared commitment to making an impact, without sacrificing personal wellbeing. With flexible working models, meaningful time off, and dedicated growth opportunities, we enable people to do great work and feel good doing it.
We have a hybrid working policy with two mandatory days a week in our Dublin office, you have the freedom to design a routine that supports your productivity and personal life. The office offers ample car parking, a heavily subsidized (KC Peaches) canteen, convenient proximity to the Luas, and access to EV charging stations.
Role Purpose
- Responsible for delivering high-impact CRM and campaign needs for the partners or brands within a trading squad to drive improved commercial outcomes at the highest level of excellence.
- Ensures campaign excellence and execution at scale, using data-driven insights and marketing best practices to improve commercial outcomes.
- Responsibility for partners with higher strategic value or revenue potential and plays a key part in elevating CRM standards across the team.
Responsibilities & Accountabilities
- Campaign Execution & Strategic Support
- Serve as the primary CRM and digital marketing expert within the Trading Squad, delivering turnkey campaign solutions that meet partner and brand objectives.
- Provide expert guidance on digital acquisition strategies, ensuring best-in-class service for internal brands and external partners.
- Leverage knowledge of platforms (e.g., Salesforce Marketing Cloud, CMS, widgets, microsites) to execute campaigns effectively, even without deep technical support.
- Own the end-to-end detail of campaign execution, ensuring alignment on key elements such as client ID management, landing page URLs, compliance, and customer journey consistency.
- Collaborate closely with the Trading Squad Lead to deliver rapid and high-quality support for time-sensitive marketing needs.
- Quality Assurance & Continuous Improvement
- Conduct QA on all campaign elements to maintain the highest standards of delivery.
- Surface new opportunities by partnering with CRM, MarTech, Revenue Enablement team to proactively address partner needs.
- Translate insights from high-performing campaigns into strategic recommendations and future planning inputs.
- Stakeholder Collaboration & Communication
- Build strong, trust-based relationships with squad leaders, partners, and cross-functional team members.
- Translate partner and commercial requirements into high-quality briefs for CRM, campaign, merchandising, display, and other teams.
- Act as a bridge between partners and internal teams to ensure aligned delivery of marketing and CRM goals.
- CRM Testing & Innovation
- Support the delivery of the CRM testing roadmap by executing structured A/B and multivariate tests across email and lifecycle campaigns, ensuring insights are clearly documented and shared with key stakeholders.
- Contribute to CRM innovation by proactively identifying new testing opportunities, generating ideas to improve engagement and conversion, and leveraging performance data to shape future test hypotheses.
- Collaborate with cross-functional teams (Revenue Enablement) to implement and scale winning test variations, championing a culture of experimentation and continuous improvement in CRM strategy.
- Performance Monitoring & Reporting
- Define and track KPIs across all CRM and repeatable campaign activities.
- Deliver consistent and timely performance reports to line managers, squad leads, and partners.
- Identify areas for operational efficiency and streamline CRM execution processes.
- Capability Building & Leadership
- Lead the evolution of the CRM email integration process with partners.
- Identify and implement new CRM features and value-added offerings for partners and brands.
Skills & Experience Required
- Minimum 3 years’ experience in digital marketing, supported by a strong academic grounding in marketing or a related field (preferably at third-level education).
- Proficient in using Salesforce Marketing Cloud and CMS platforms; familiarity with AMPscript, SQL, or HTML is advantageous.
- Proven track record of delivering against key digital marketing metrics, including acquisition, retention, churn reduction, conversion, ROI, incremental revenue, and gross margin optimisation.
- Strong experience working in cross-functional teams and managing diverse stakeholder expectations in a fast-paced, performance-driven environment.
- Highly analytical, with advanced Excel skills; experience with data visualisation tools such as Tableau is a plus.
- Demonstrates a deep curiosity and passion for solving customer problems through data-driven marketing and CRM innovation.
- Excellent project management and organisational skills, with the ability to manage multiple priorities independently.
- Strong verbal and written communication skills, with the ability to translate complex information into clear, actionable insights.
- Collaborative team player who builds effective relationships across departments and contributes to a high-performance culture.
- Passionate about marketing, brand building, and delivering outstanding customer experiences that drive commercial value.
Role Competencies
- CRM & Campaign Execution Expertise
- Proficient in designing, executing, and managing end-to-end CRM and digital marketing campaigns using platforms like Salesforce Marketing Cloud and CMS, ensuring flawless delivery and alignment with partner objectives.
- Data-Driven Strategic Insight
- Ability to use campaign performance data and insights to drive continuous improvement, inform decisions, optimize marketing tactics, and identify new commercial opportunities.
- Stakeholder Collaboration & Communication
- Skilled at building strong relationships with partners, leaders, and cross-functional teams, translating business needs into clear briefs, and acting as a liaison to ensure aligned and effective campaign delivery.
- Quality Assurance & Process Improvement
- Experienced in conducting quality checks across campaign elements, ensuring compliance and consistency, while proactively identifying opportunities to streamline processes and enhance operational efficiency.
- Innovation & Testing
- Contribute to the CRM testing roadmap by proposing test ideas, executing A/B and multivariate tests, and analysing results to support innovation and continuous performance improvement across campaigns.
Employee Benefits
- Financial: Annual Bonus, Pension Scheme, Income Protection, Life Assurance
- Lifestyle & Working: Subsidized Canteen, Flexible Working, Work from Abroad, Sports & Social, Bike to Work, Travel Tax Saver
- Paid Leaves: Annual Leave, Company Days, Friday Unplugged, Menstrual & Menopause Leave, Marriage & Civil Partnership Leave, Volunteer Days
- Wellbeing: Subsidized Health Insurance, EAP, Flu Vaccines, Health Stations
Research shows that individuals from underrepresented backgrounds often hesitate to apply for roles unless they meet every single qualification, while others may apply when they meet only a portion of the criteria. If you believe you have the skills and potential to succeed in this role, even if you don't meet every listed requirement, we encourage you to apply. We'd love to hear from you and explore whether you could be a great fit.
Top Skills
Ampscript
Cms
Excel
HTML
Salesforce Marketing Cloud
SQL
Tableau
CarTrawler Dublin, Dublin, IRL Office
Classon House, Dundrum Business Park, Dundrum Road,, Dublin, County Dublin, Ireland
Similar Jobs
Big Data • Cloud • Software • Database
As a Senior Relationship Account Manager, you will manage customer relationships, drive account retention and expansion, and ensure customer success with MongoDB products.
Top Skills:
Cloud TechnologiesDatabase TechnologiesMongoDBSalesforce (Sfdc)
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
This role involves managing operational processes for EMEA Solution Sales, optimizing forecasts, supporting quarter closes, and enhancing business operations through analytics and collaboration.
Top Skills:
Crm ManagementExcelPower BI
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The role involves leading incident response strategy during critical security events, coordinating activities, and communicating with stakeholders. Major responsibilities include preparing and executing incident management protocols, conducting exercises, and contributing to post-incident reviews.
Top Skills:
Cybersecurity PrinciplesMitre Att&Ck
What you need to know about the Dublin Tech Scene
From Bono and Oscar Wilde to today's tech leaders, Dublin has always attracted trailblazers, with more than 70,000 people working in the city's expanding digital sector. Continuing its legacy of drawing pioneers, the city is advancing rapidly. Ireland is now ranked as one of the top tech clusters in the region and the number one destination for digital companies, with the highest hiring intention of any region across all sectors.
