CRM Specialist

What you’ll do as a CRM Specialist

Campaign Execution & Delivery
• Act as the CRM and digital marketing expert within the Trading Squad, delivering campaign solutions that support partner and brand objectives.
• Own end-to-end CRM campaign execution across email, push notifications and lifecycle communications.
• Build and deploy campaigns using Salesforce Marketing Cloud, CMS, widgets and microsites.
• Ensure campaign quality, compliance and consistency across client IDs, landing pages, customer journeys and partner requirements.
• Collaborate with Trading Squad Leads and commercial stakeholders to deliver high-quality campaigns within agreed timelines.
Data & Insights
• Identify opportunities to increase partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.
• Analyse campaign performance and customer data to optimise future activity.
• Translate insights into actionable recommendations that improve engagement and commercial performance.
• Define, monitor and report on CRM campaign KPIs.
• Deliver regular performance reporting to internal squads and partners.
Quality Assurance & Continuous Improvement
• Conduct quality assurance across all CRM campaign elements to ensure high standards of delivery.
• Work closely with partners and internal teams to achieve CRM and marketing objectives.
• Identify opportunities to improve campaign delivery and operational efficiency.
• Drive process improvements that enhance consistency and effectiveness.
CRM Testing & Innovation
• Execute A/B and multivariate testing across email and lifecycle campaigns, documenting and sharing key learnings.
• Proactively identify testing opportunities to improve customer engagement and conversion.
• Partner with Revenue Enablement and MarTech teams to implement and scale successful test initiatives.
• Drive innovation across lifecycle marketing, automation and audience targeting.
Stakeholder Collaboration & Communication
• Build strong relationships with Trading Squads, partners and cross-functional teams.
• Translate partner requirements into clear CRM campaign briefs.
• Provide expert CRM recommendations to improve customer engagement, conversion and commercial performance.
• Collaborate with CRM, MarTech and Revenue Enablement teams to identify new opportunities for partners and the business.
Continuous Improvement & Knowledge Sharing
• Improve CRM processes and partner integrations to enhance campaign delivery.
• Identify and implement new CRM features and enhancements that add value for partners.
• Share CRM knowledge and best practices across the team.
• Mentor and support colleagues where appropriate.

What you'll bring to the team

Qualifications
• Bachelor's degree in Marketing, Digital Marketing, Business, Commerce, E-Commerce, Data Analytics or a related discipline, or equivalent professional experience.
• Salesforce Marketing Cloud certifications (e.g. Email Specialist, Administrator or Consultant) are an advantage.
• CRM, Digital Marketing or Customer Lifecycle Marketing certifications (e.g. CIM or Digital Marketing Institute) are desirable.
Experience
• 3+ years' experience in CRM, digital marketing, customer lifecycle marketing or e-commerce.
• Proven experience delivering CRM and digital marketing campaigns across email, lifecycle marketing and marketing automation platforms.
• Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure CRM campaigns.
• Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.
• Experience delivering against CRM and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue.
• Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.
• Strong analytical skills with experience in performance reporting, KPI measurement and translating insights into commercial recommendations