Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook;
Manage the promo calendar, including bonuses, free bets, tournaments, and gamification;
Drive player activation, retention, and reactivation;
Build customer segments based on behavioural and transactional data;
Run A/B tests to improve engagement, conversion, and retention;
Track CRM performance and key metrics such as GGR, retention, and ARPU;
Work with CRM automation tools such as Optimove, Smartico, Customer.io, or similar;
Collaborate with Product teams on new GEO launches and product updates;
Suggest improvements for CRM systems and processes;
Take ownership of CRM processes and help them scale.
2+ years of experience as a CRM Manager in iGaming.;
Experience launching CRM campaigns across onboarding, retention, and reactivation;
Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU;
Experience with CRM platforms and analytics tools such as Tableau or similar;
Knowledge of behavioural, value-based, and lifecycle segmentation;
Experience working with Product, Marketing, and Analytics teams;
Upper-Intermediate English for communication in an English-speaking team.
Strong ownership and responsibility;
Ability to work independently;
Attention to detail;
Analytical thinking;
Proactive approach to tasks.
Health & Wellness Focus;
Global Medical Coverage;
Growth Opportunities;
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
Performance-Driven Rewards;
Dynamic Work Environment.
Apply, and let your growth journey begin.
